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Stop Treating Design Teams as Vending Machines for Your Content's Graphics

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

A lot of content marketers treat the design team like a vending machine – insert copy, press button, get graphic. They make design the last step...

MARKETING6 months ago

Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did...

What Marketers Get Wrong About Content's Role in the New Buyer's Journey

MARKETING7 months ago

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research...