With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad...
YouTube has announced the addition of weekly frequency capping for video ad campaigns, as well as a coming live-stream shopping upgrade, as part of its Brandcast...
As more and more people consume more digital video content on their home TV sets, YouTube, with parent company Google, has been working to incorporate more...
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance. New restrictions to third-party...
