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Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game...
As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more...
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC...
The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads...
NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through its One...
