Ecommerce SEO: Optimizing and Ranking Category Pages

As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these high-priority pages often pull…

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Utilizing Organic Search to Expand PPC Coverage

It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are driving strategy and day…

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Hero Conf London 2019 Speaker Recap: Sarah Barker

SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a great argument for her…

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Paid and Organic are Indistinguishable

When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search…

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