There are only a few days of the year when brands can ride the wave of high energy and excitement. Black Friday tops the list. Not...
If you want to publish more blog content, you need to create solid content briefs. Content briefs are simple documents that tell a writer… what to...
Choosing to go into business for yourself can change your life in countless ways. Whether you’re looking to supplement your income, quit your 9-5 job, or...
When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for...
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This...
Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs voted for the link-building techniques they...
Backlink outreach is one of the most effective ways to increase your site’s authority and improve its search engine rankings. By contacting other websites and convincing...
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial...
Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling SEO, it’s a...
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of...