As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging...
On the final day of the Interactive Advertising Bureau’s 2023 NewFronts, social media and video platforms TikTok, Meta and Vevo announced new ad products and media...
Chad Spangler, 32, credits TikTok for bringing in $100,000 in sales for his business last year. He says a US ban of TikTok could crush his...
The ‘Rape Day’hoax is an example of what researchers call ‘zombie’ falsehoods that keep resurfacing despite being debunked – Copyright AFP – Anuj Chopra, with Rachel...
The annual IAB NewFronts kicks off its four-day event Monday, and all eyes are on short-form video heavyweights TikTok, Meta and YouTube. Over the past few...
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within...
Image: 1st footage (Shutterstock) Instagram is Testing Adding Songs to Your Profile Social media can be mentally draining. And when mentally drained, you are more likely...
The EU’s new strict rules affect platforms including services from Amazon, Apple, Google, Meta and Microsoft – Copyright AFP ISAAC LAWRENCE Raziye Akkoc The European Union...
After initially testing its in-app shops with selected brands in the US last year, TikTok is now expanding access to its in-profile product display option, with...
TikTok’s looking to integrate its own set of generative AI tools, with a new profile image generator currently in testing at the app. As you can...