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The United Kingdom Introduces The Online Safety Bill

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The United Kingdom Introduces The Online Safety Bill

Big social media companies will be required to assess risks of the types of legal harms against adults which could arise on their services, and will have to set out how they will deal with them – and enforce these terms consistently. Here are the key recommendations:

– All harmful sites including pornography and gambling should have duties to stop children from accessing them.

– Social media algorithms should not promote competitive advantage, hatred and violence.

– Tech companies should appoint a safety controller.

– Individual users should be able to complain to an ombudsman when platforms did not meet their obligations.

– Scams and frauds – such as fake adverts – should be covered.

Social media platforms will also have a new legal duty to prevent paid-for fraudulent adverts appearing on their services.


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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

The use of marketing in the metaverse has multiple benefits, including better user experience via immersive advertising and personalized communication.

When asked how businesses are keeping up with the digital transformation, the Metaverse is a standard marketing professional’s response. However, it is highly doubtful that those marketers will feel comfortable defining what marketing in Metaverse actually means for their brand. Over time, the metaverse has been a more prevalent topic of conversation in the business world. Virtual reality (VR), previously considered a medium for making the future concrete through gaming and pleasure, swiftly developed into a viable area for commercial operations, trade, and community building. With every company aspiring to satisfy the needs and demands of its clients, B2B businesses are constantly trying to adopt innovative ways to engage and communicate with their clients. With the Metaverse, even the purchasing process will be transformed. B2B businesses can create the perfect consumer profiles and match them according to the Metaverse. It is the internet’s foreseeable future, with even tech giants like Facebook adopting the name “Meta.” Hence, marketing can be significantly affected by the Metaverse’s emergence.

HOW MARKETING IN THE METAVERSE CAN ENHANCE THE USER EXPERIENCE FOR THE BETTER

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The idea of community and engagement is central to the Metaverse. Previously constrained by the expenses of costly business travel and trade events, B2B brands may now electronically communicate and enhance UX through the Metaverse. Let’s dive deeper into this.

1. Online Meetings in Avatars

For any business, communication is its bread and butter. But this communication had a little twist in 2020 when the pandemic hit us. Everyone was forced to resort to online meetings, trying to make the most out of the virtual setting all of us were pushed into. Metaverse is somewhat a step up to that, but just better.

With the help of its powerful avatars, the Metaverse brings a new angle to online meetings. Although the experience is virtual, they ensure the user gets the whole feel of it. Users may design avatars in the Metaverse that mirror or represent them in the physical world. These avatars can engage with each other in 3D virtual conference rooms. This creates an immersive communication experience at industry conferences or simple meetings.

2. Leveraging the Power Of Young Marketers

The Metaverse also serves as a channel for the younger generation of business decision-makers who grew up playing video games and prefer to research and transact through digital media. In the context of their 9-to-5 jobs, these people will be more receptive to a virtual brand experience, hence focusing on producing more engaging and exciting content from a user perspective.

3. In-depth & Immersive Guide to Products

The pandemic taught us that an in-person conversation wasn’t a necessity to close the deals. Metaverse works on the same idea to make the customer experience more immersive.

Customer experience can be recreated with the Metaverse with VR, AR, and scannable texts for B2B marketing since it requires frequent client engagement. B2B marketers can personalize their products and services and show customers customized demo suites. In the world of virtual reality, interaction and feedback can be adopted quickly. Additionally, customers can be contacted at any point in their journey to ensure they are happy with the customer experience, adding a personal touch.

4. Mix Of Creative Advertising With Technical Expertise

The potential benefits of B2B businesses entering the Metaverse cannot be overlooked. The immersive space allows marketers to experiment and showcase different marketing and advertising ventures. With virtual booths and tours, one doesn’t just need to proclaim their product is excellent but can let their people experience it for themselves.

Advertising in the Metaverse can be done creatively by B2B marketing experts. Even digital billboards in shopping malls, video games, and other locations can be used for advertising. This will enable brands to connect with the Metaverse’s millions of users. One may construct virtual items, avatars and interactive games by fusing creative advertising with technical expertise. In the Metaverse, prominent locations where the intended audience assembles can be used for billboard placement.

5. Different Buying Approach

A digital twin is essentially a virtual version of a product or service updated with the use of real-time data. The use of digital twins in manufacturing processes is quite frequent. However, its use has grown to incorporate digital versions of people, places, things, etc., in virtual worlds as Web 3.0 and the metaverse approach.

In order to be used solely by digital avatars in the Metaverse, many brands are currently investing in digital-only assets. A new business strategy called “direct-to-avatar” (D2A) involves “selling” goods directly to the avatar or a digital identity in the virtual environment. The D2A market enables businesses to sell digital twins, including footwear, apparel, purses, spectacles, etc., to the avatars of consumers to use in various virtual environments and video games.

6. Easier Omnichannel Approach

According to the CEO of Bigtincan, David Keane, the Metaverse will enable businesses to put their consumers first as virtual selling environments are eventually becoming the standard. Customers can control their shopping experiences from anywhere at any time thanks to the extended reality technologies like VR and MR that have been added to the Metaverse. Businesses can create a virtual showroom in these environments where customers can interact with images, videos, 3D products and other content. A company may create virtual environments where clients can interact with representatives for a tailored shopping experience. Thanks to these online showrooms, customers can truly comprehend the potential brand and product they are buying.

Marketing in Metaverse for B2B can help it generate revenue and sales. Without leaving their house or the Metaverse, a B2B expert can meet clients from different regions of the globe. They can take advantage of enhanced markets, expanded markets and increased revenue sources. The Metaverse has the potential to replace conventional marketing methods, despite its infancy. The secret to success for marketers has always been to reach the appropriate audience with the right message at the right time. Although it is still developing, the Metaverse puts an entirely new spin on marketing strategies, and both businesses and consumers are eager to discover what opportunities it opens up.

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Four Cutting-Edge Technologies That Enhance User Experience

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Four Cutting-Edge Technologies That Enhance User Experience

The Future of UX Design: Four Cutting-Edge Technologies That Enhance User Experience

At the dawn of the computer age, PCs did not have a graphical user interface.

Only employees of scientific institutions could work with them. With the help of special commands, they accessed an operating system through a console. In the 1970s, Xerox PARC managed to make technology clear for people by developing a GUI. The era of personal computers began. Nowadays, it is hard to amaze users who have already seen iOS, Android, MacBook, and Apple Watch with previous computer achievements. User experience does not stand still, and innovations that challenge UX design constantly appear. Let’s take a look at four promising UX design techniques. 

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1. Voice User Interface 

In his book The Design of Everyday Things (the “bible” of usability), Professor Don Norman states the main goal of UX/UI designers. They need to provide users with pleasant and simple product experience. Designers should always put themselves in the client’s shoes and solve their problems most conveniently.

At present, an average user needs a keyboard, mouse, or touch screen to work with an application interface. However, the future of devices is often seen as interfaceless. Golden Krishna has written a book on this topic called The Best Interface Is No Interface: The Simple Path to Brilliant Technology. But is it possible to work without an interface? Yes, you can easily do it with the help of voice and virtual assistants like Amazon Alexa, Google Home, Siri, and others.

In 2019, there were 2.45 billion voice assistants. By 2023, their number will equal the number of people in the world and will be approximately 8 billion. VUI is a hot trend in design, and IT professionals need to learn how to build efficient voice interfaces.

A voice interface does not have a visual representation. Therefore, the main task of designers implementing a VUI solution is to research the target audience, its goals and pains, develop interaction scenarios with a voice device, and prepare a text message from the user and device responses.

Designers need to analyze how clients will interact with a device and determine what they may need a VUI for. They need to collect terms and phrases that customers use more often. This data will be useful to build conversations between a person and a device.

Then they should consider scenarios for using the VUI and make sure that the voice assistant solves the problem most simply and efficiently. For example, if a person asks an assistant for a route from Chicago to New York, the device must understand the request and provide the necessary information in the correct context. Voice interaction should be constantly improved in each design iteration so that smart assistants recognize speech and its meaning correctly.

After working with dialogs, designers need to develop a voice interface, test it and continue to improve it. If everything is carried out correctly, a business will gain a competitive advantage over companies that have not embedded voice assistants into their applications.

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2. Touchless Gesture Control

Previously, people needed styluses and touch screens to work with smartphones. But in the future, users won’t need to touch their phones at all to turn on music, answer a phone call, or increase the volume. In 2015, Google presented its Soli technology by introducing a miniature radar reading every human movement.

Since then, designers have been talking about touchless gesture control, a new way of human interaction with devices and applications. Examples of this are the Google Pixel 4 smartphone and the Airtouch dashboard from BMW. The latter allows drivers to change the volume of music or receive calls without taking their eyes off the road.

What does this innovation mean for designers? UX/UI professionals need to think about navigation, action, and transformation gestures that will allow them to control the content of devices. The movements must correspond to the ergonomics of the human body, be simple and not require great physical effort. The design community hasn’t yet developed common gestures for UX, so you can create your own. You can base it on real-life experience and make it as simple as possible to reproduce.

Users must be provided with textual or visual hints allowing them to learn a sign language. Also, do not forget about people with disabilities who may have problems with fine motor skills. Therefore, designers should also implement an alternative interface, with the possibility to connect joysticks or electronic devices. 

Touchless gesture control opens up a new accessible user experience for customers, building unique ways of interacting with an application.

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3. Artificial Intelligence

AI is widely used to create voice assistants. A smart algorithm can also optimize the work of UX designers.

Personalization is the queen of UX. McKinsey estimates that 71% of consumers expect firms to have a personalized experience, and companies that succeed in it increase revenue by an average of 40%. To provide a personalized experience, IT professionals need to analyze a huge amount of user data, then segment it and provide customers with relevant content only. AI is extremely helpful in analytics. Using archive data, the algorithm predicts a user action or request and suggests the best UX option to a designer. Thus, AI in UX allows you to optimize interface modules, present an improved experience and increase the value of a product for a wide audience.

AI in UX will automate repetitive simple designer tasks. For example, it can perform color correction and photo resizing, while a UX specialist solves more important tasks. Of course, AI developers have impressive ideas. They want to teach a smart algorithm to understand sketches and turn them into user interfaces. By the way, this feature has already been implemented in a designer assistant, an application based on AI Uizard.

Content generators for design layouts are built on AI. A designer usually needs a lot of time to fill in text and photos to create content that is close to reality. Generative adversarial networks use a smart algorithm to automatically fill layouts with real content. There are similar solutions on the market. Take, for example, the This Person Does Not Exist platform which generates photos of non-existent persons based on images of real people. Such software already frees UX designers from certain tasks and responsibilities, allowing them to devote all their attention to perfecting layouts.

4. Virtual Reality

As science advances, VR/AR/MR in UX are actively penetrating healthcare, education, eCommerce, and other industries. According to researchers, in 2021, these technologies cost $28 billion. By 2028, they are predicted to grow to $250 billion. This is a powerful trend that UX designers cannot disregard.

Designers follow the same pattern when implementing VR solutions. They research the customer and the target audience to create UX. The difference is that in VR applications, the client is not a bystander but an active participant. To plan digital interactions for these applications, specialists should use the storyboard technique and get their ideas down on paper first.

It is also important to consider the duration of a VR session. As a rule, it does not exceed 20-30 minutes because people get tired and lose concentration. If a session in a VR application lasts longer, designers should consider the option of saving the progress and returning to it afterward. A UX designer needs to correctly calculate the scale of the VR space so that users do not get lost in an environment that is too large or does not experience discomfort in a small area.

It is important to consider the VR space issues that prevent the most common problem – motion sickness. To do this, you can create fixed points in space or a static horizon that remain motionless while a user moves. Thus, the person can focus on something so as not to feel dizzy. Designers should also take care that the user keeps the same speed, there are no sharp drops, and there are “staging posts” for rest. Sound accompaniment corresponding to the actions taking place in virtual space will also help a person avoid disorientation and motion sickness.

For a convenient adaptation of users to VR, specialists need to consider a system of hints that guide customers along the way. They should avoid using too much text: in a virtual environment, excessive reading provokes eyestrain. It is better to add audio instructions, visual effects, and simple sentences to convey important information. Users will be grateful for such care.

Conclusion

UX design technologies improve the customer experience by providing users with new opportunities and more convenient interactions with applications. UX designers have to adapt to new trends to offer clients an easier and more inspiring way to solve problems. As you can see from the examples above, VUI, touchless gesture control, AI, and VR do a good job of UX tasks. For a professional designer, knowledge of these technologies is a must. For a business, they mean an opportunity to increase revenue through an improved CX.

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Why Decision Intelligence Is Important

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Why Decision Intelligence Is Important

Traditional decision-making techniques will lose effectiveness as firms become more complicated.

Tech leaders must use decision intelligence models to enable exact and contextualized decisions.

Because it is difficult to identify potential disconnections associated with behavioral models in a commercial environment, many current decision-making models need to be more logical. With the aid of machine learning and AI algorithms, decision intelligence may help organizations make better decisions. Decision intelligence is the use of automation and machine learning to support human judgments in order to make business judgments that are more accurate and swift.

To do this, decision intelligence gives anyone the tools to ask and respond to ‘what, why, and how’ kinds of questions of unaggregated data, significantly decreasing the time and effort required to develop strategic, operational decisions. Employing decision intelligence promotes automation without undervaluing the importance of human judgment, expertise and intuition. However, businesses must persistently work to increase their daily operations’ productivity and eradicate bias in their decision-making processes. By utilizing data analytics, artificial intelligence and machine learning for precise decision-making, decision intelligence can assist businesses in accomplishing more with less.

Why Decision Intelligence Is Important

Decision intelligence becomes extremely important as it enables businesses to make accurate decisions. Below are a few pointers of decision intelligence that make it a critical decision-making tool for businesses to succeed.

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To Rethink

Today’s work is frequently dull and unfulfilling, negatively affecting productivity and happiness. Due to the time saved by decision intelligence, businesses will eventually need to stop defining people by their employment and think about decreasing dull work. This will enable them to produce more purposeful, original and creative work.

To Redefine

Decision intelligence is changing the way we learn and think. Analyzing data, gaining insights, creating forecasts, and assisting in decision-making are all aspects of thinking and learning skills. By combining and unlocking the distribution of distinctive information, data intelligence frameworks help to redefine and increase the breadth of end-to-end business workflows.

To Reinvent

Data intelligence will be highly crucial and beneficial for businesses to strengthen their competitive edge, develop detailed customer segmentation, anticipate market needs, and develop customer-centric strategies. Thereby, it can assist businesses in reinventing new customer acquisition business models.

To Repurpose

A data-driven environment with a technology base that enables organizations to synthesize information, learn from it, and apply insights at scale can be built by firms through leveraging decision intelligence. This will accelerate decision-making, increase agility and resilience and develop a business culture that supports organizational-driven initiatives with a purpose.

 

Decision intelligence does not eliminate human judgment from the decision-making process. Instead, it is vital to equip humans with AI and a more comprehensive, approachable perspective of all the data pertaining to their businesses so that they can make effective business decisions. It allows businesses to process and forecast data in order to make more educated decisions at every level of the organization. Additionally, it assists organizations in gaining better visibility into their operations and producing game-changing business results. Furthermore, with tons of data insights to consider in the decision-making process in this digital era, the next stage of digital transformation will involve having assistance in making wise decisions. Decision intelligence will enable businesses to deliver predictive outcomes as data and insights become more crucial.

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