CPG marketing platform Quotient buys location data provider Ubimo
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to…
Read more »Brand safety: Balancing risk and opportunity for your organization
Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they…
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Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get…
Read more »How to avoid the creep-factor when building digital experiences powered by machine learning
When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide…
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Email marketing: Infrastructure intelligence
We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure….
Read more »Salesforce launches hybrid Content Management System built to integrate with other platforms
Salesforce launched a new content management platform on Thursday, the Salesforce Content Management System. By entering the CMS space, Salesforce aims to give content marketing teams a tool anyone can…
Read more »Is it time to add a Journey Manager to your customer experience team?
Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new role: Journey Manager….
Read more »Back to Basics: Personalization only adds value if you do it right
Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience…
Read more »TikTok’s new SDK enables video uploads from other apps, services
TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok”…
Read more »Is it wise to rob CX to pay for growth?
When it comes to the future of B2B and CX, a trend for 2020 is coming into focus, and it’s not looking good. Looking back, Forrester’s Predictions 2018 considered 2018…
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