When testing, look at the big picture

When testing, look at the big picture

A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate.  While the actual responsibility for conducting…

Adobe rearchitects its CDP: Wednesday’s daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the…

Different experiences with free and freemium software trials

There are a number of hurdles to clear internally that make free trials hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking…

Google’s FLoC poses a threat to identity solutions and advertisers

“Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations…

Rethinking your strategic planning for 2021

Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on…

The SMX Report agenda is live!

If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report —…

What B2B marketers can look forward to in 2021

“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying…

Widespread Slack outage reported

On what was, for many, the first working day of 2021, Slack, the collaboration tool which — again, for many — is critical to remote working, reported widespread outages. Slack…

Using AI to replace cookies with context

Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history….

Record growth in online shopping over the holiday weekend

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the…