What B2B marketers can look forward to in 2021
“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying…
Widespread Slack outage reported
On what was, for many, the first working day of 2021, Slack, the collaboration tool which — again, for many — is critical to remote working, reported widespread outages. Slack…
Using AI to replace cookies with context
Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history….
Record growth in online shopping over the holiday weekend
Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the…
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get…
Gmail app adds AMP for Email support for Android and iOS
Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for Email, the dynamic content feature that allows users to interact directly…
CPG marketing platform Quotient buys location data provider Ubimo
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to…
Brand safety: Balancing risk and opportunity for your organization
Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they…
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get…
How to avoid the creep-factor when building digital experiences powered by machine learning
When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide…