How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of…

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Google My Business Changes to Insights & Video Uploads

Google My Business is giving business owners more data to work with in a series of updates to performance reports. The most important of these updates is the ability to…

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Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free…

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Official AMP for WordPress Plugin Updated to Version 2.0

Version 2.0 of the Official AMP for WordPress plugin is now available and comes with a number of useful features for site owners. The plugin is designed to offer essential…

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Google SEO 101: Site Migrations

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. Here’s a quick recap of each talking point,…

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Google Makes it Easier to Find Jobs, Recipes, and Products

An update to activity cards in Google Search will allow users to pick up where they left off with searches for jobs, recipes, and products. Activity cards in Google Search…

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Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled…

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Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. Reels shares many of the same features as TikTok, which is why…

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Google SEO 101: Blocking Special Files in Robots.txt

Google’s John Mueller answers a question about using robots.txt to block special files, including .css and .htacess. This topic was discussed in some detail in the latest edition of the…

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Apple Safari to Block Google Analytics From Collecting Data

Apple’s latest version of macOS contains an updated version of the Safari browser that blocks trackers, including Google Analytics, from collecting user data. The new version of macOS, called “Big…

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