Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total….

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Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to…

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Saudi Arabia reportedly recruited Twitter employees to steal personal data of activists

Saudi Arabian officials allegedly paid at least two employees of Twitter to access personal information on users the government there was interested in, according to recently unsealed court documents. Those…

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California accuses Facebook of ignoring subpoenas in state’s Cambridge Analytica investigation

California’s attorney general Xavier Becerra has accused Facebook of “continuing to drag its feet” by failing to provide documents to the state’s investigation into Facebook and Cambridge Analytica. The attorney…

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Tinder’s interactive video series ‘Swipe Night’ is going international next year

Tinder’s big experiment with interactive content — the recently launched in-app series called “Swipe Night” — was a success. According to Tinder parent company Match during its Q3 earnings this week,…

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Tim and Chris Vanderhook buy back Viant – Adelphic DSP

Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction…

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New FTC Guidance on Influencer Endorsements

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is…

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Valence launches a social network for black professionals

Over the past two years, as technology companies continued to struggle with diversifying their work forces, Los Angeles-based venture capitalist Kobie Fuller wrestled with how to solve the problem. As…

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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is…

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Bing Announces Link Penalties

Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking. Inorganic Site Structure An inorganic site…

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