“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO...
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are...
AI Overviews are here, and they’re making a big impact in the world of SEO. Are you up to speed on how to maximize their impact?...
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from...
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages...
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this...
According to details surfacing online, ad management firm Mediavine is terminating publishers’ accounts for overusing AI. Mediavine is a leading ad management company providing products and...
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose...
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can...
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own....