5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…

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Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be…

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Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C

Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” Following its pandemic-fueled growth and…

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Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital…

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Biden revokes and replaces Trump actions targeting TikTok and WeChat

President Joe Biden is reducing some uncertainty faced by Chinese tech companies in the United States, erasing parts of the Trump-era legacy. The president signed an executive order revoking actions…

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TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content….

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EU to review TikTok’s ToS after child safety complaints

TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a…

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TikTok rolls out tools to bulk delete and report comments, block users

TikTok today is introducing a feature that will allow creators to deal with online abuse in an easier way. The company is launching new tools that will allow creators to…

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TikTok removes 500k+ accounts in Italy after DPA order to block underage users

Video sharing social network TikTok has removed more than 500,000 accounts in Italy following an intervention by the country’s data protection watchdog earlier this year ordering it to recheck the…

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TikTok launches a Green Screen Duet feature, tests dedicated ‘Topics’ feeds

As competition with tech giants heats up, TikTok is rolling out a series of new features to help keep its short-form video app ahead of rivals. The company today announced…

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