Europe shows the way in online privacy

U.S. antitrust actions and privacy regulation create opportunities for privacy-first innovation Alastair Mitchell 1 week Alastair Mitchell Contributor Alastair Mitchell is a partner at multi-stage VC fund EQT Ventures and…

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A visual guide for every Google Ads extension

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s…

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Voter manipulation on social media now a global problem, report finds

New research by the Oxford Internet Institute has found that social media manipulation is getting worse, with rising numbers of governments and political parties making cynical use of social media…

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Google Lets Site Owners Customize Their Search Results Snippets

Google Lets Site Owners Customize Their Search Results Snippets

Google is giving site owners the ability to customize how their content is previewed in search results. By default, Google has always generated search snippets according to the users’ queries…

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Forensic SEO

What Is Forensic SEO?

One of the core areas of SEO services for me over the last 10+ years has been forensic SEO. And hell, I drop that term all the time in various…

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How I Ranked For 636,363 Keywords Using This Simple Hack

When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many…

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How to Successfully Promote Your Facebook Page Everywhere

ADVERTISEMENT Facebook is one of the most popular social networks in the world, with more than 2.41 billion active users monthly. It’s no wonder you want to use it to…

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How to Build Your Brand’s Authority with Strategic Content & SEO

“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…

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Google’s New Link Building Guidelines

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be…

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5 Ways You Can Really Steal Organic Clicks from Industry Giants

The giants of fairy-tales have three things going for them: strength, resources, and infamy. In a similar way, our industry giants often dominate the searches due to the strength of…

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