Digital transformation is here. But is it really here for search marketers? According to Google, “Now is the time to reset, pivot, and think big to...
69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other...
The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much...
A changing of the guard is coming at YouTube, with CEO Susan Wojcicki stepping down, to be replaced by current YouTube SVP Neal Mohan at the...
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
Matt McGee posted a poll on Twitter asking how much of Google’s search engine usage market share do you expect the new Bing with ChatGPT to...
Businesses can use decision intelligence solutions to gain a 360-degree view of the managerial process, allowing them to make more informed decisions. Data is growing exponentially,...
Social media apps. — © AFP There was a time when social media represented an exponential growth curve. Now the signs are that consumers are becoming...
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise...
Google Analytics is a powerful tool for businesses to understand their online presence, but the large and complex data sets can be overwhelming. To improve the...