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Google Local Service Ads With Fake Reviews

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Google Local Service Ads With Fake Reviews

Google’s Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake reviews.

As we covered earlier today, Google is now showing three local services ads on mobile, instead of two. Part of that tweet from Len was that he said “all of these listings are spam & Google has refused to take action on my reports for 5+ months.” Len said to expect much more spam and fake reviews to hit the Local Service Ads.

Greg Sterling posted on Twitter asking “Fake reviews are making it into LSAs. Does the presence of the “Google Screened” label (in those instances) constitute “consumer deception” (under FTC) because it might imply the integrity of reviews in LSAs?”

Curtis Boyd joked that buying fake Local Service Ads reviews are way more expensive than normal fake reviews:

And Tom Waddington points out something way too obvious:

Clearly, this is gaining the attention of the local SEO community and Google will have to act but by the time Google acts, will Local Service Ads be untrusted?

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Popular Destinations Overlays Google Travel Details

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Google Popular Destinations Overlays Google Travel Details

Google seems to be testing overlaying on top of the web search results the popular destinations feature and details you’d normally get in Google Travel. Previously, Google would show you a snippet and when you clicked in for more, it would take you to Google Travel.

Khushal Bherwani shared a video of this on Twitter of Google testing an overlay, I currently still do not see the overlay but rather am taken into Google Travel’s site. Here is his tweet:

Google has been testing overlays a lot in web search on mobile. I guess Google rather keep people in search over those verticals?

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Forum discussion at Twitter.



Source: www.seroundtable.com

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