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Op-Ed: Baby cheetahs for sale on Facebook? Google search, too? End this, right now.

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Op-Ed: Baby cheetahs for sale on Facebook? Google search, too? End this, right now.


Not bad enough that social media is destroying democracy with nutcase posts, now it’s destroying endangered wildlife, as well? That’s the news from AVAAZ.org. The other revolting fact is that this IS like the actual wildlife trade, worldwide.

Look a bit further, and you find other ads for “cheetah cubs for sale online”. Someone’s obviously doing a great job of keeping track of these abuses. Where’s the law?

This really is nuts. How absolutely psychotic do you have to be to do something like this? This is how the world is being turned into a sewer, morally and actually. There are no excuses, and prosecutions should result. These sales are globally 1000% illegal. There are any number of prohibitions worldwide.

…Yet somehow the ads got on to Facebook? How? Why? Who’s not paying attention? I’m fully aware that FB isn’t a law enforcement agency, but this is way beyond any sort of credible “don’t know” excuse.

While we’re at it, where’s wildlife law enforcement on this subject? How the hell could anyone in enforcement possibly miss this? Or is it nap time in the executive brat meetings? Get off your butts, you useless bastards, and do your jobs.

I’ve defended Facebook often enough for a range of what I see are unreasonable expectations, many times. Not this time. If someone was selling kids, Fentanyl , ice, crack, or guns on Facebook, would anyone notice? Do you think they should? It’s a perfectly reasonable expectation that such things are monitored.

It is also a reasonable expectation that whoever oversights Facebook sales should have been aware of this before it got posted. It’s not that hard to simply run an algorithm triggered by terminology; that’s a very old class of software.

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I’d much prefer this to be a hoax. I sort of hope it is. Those animals are right on the edge of extinction. That said – Enter cheetahs on FB search, and you get a “cheetahs for sale” standard search dropdown.

Find cheetah cubs for sale on Google search? Yep.

If you search cheetah cubs for sale images on Google, you get a virtual collage of exploitation. I’ve reported this one to Google, but how many more could there be? No wonder so many animals are on the verge of extinction or Tiger King remakes, arguably worse.

I honestly dread to think how many animals could have been trafficked and abused this way. It’d be a huge number, and probably going on for years. It’s interesting to note that nobody even questions the ease of acquisition and how so many “exotic animals” get shipped worldwide.

Well, here’s a thought or so:

  • If you provide services to advertise or otherwise illegal trade in anything, you’re a party to that trade. That’s probably an equally serious offense, depending on the jurisdictions.
  • These are criminal offenses in just about all jurisdictions. Advertisers and other service providers may be liable to statutory prosecution, and should be.
  • Contributing to the rampant destruction of the natural world isn’t exactly popular. Taken in context with the many other gripes the world has against social media and the Big Tech companies in particular, it’s hardly a great look. It looks very like serial lawbreaking, and that’s not a strong argument in favor for the Big Tech guys.  
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Clear? If not, it will be. End this, and end it now.



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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

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At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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