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Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options

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Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options

Here’s a small, but interesting new update in the Reddit posting process. As announced on the Reddit blog, the platform is in the process of rolling out some new image editing tools which will enable users to customize their visual uploads before they post.

As you can see in this example (starring Luna), Reddit’s adding Stories-like editing options into its upload flow, which will provide new ways to display visual content in the app.

As explained by Reddit:

To make it easier to post images directly to Reddit, next week those adding images on iOS will have the ability to crop, rotate, or markup images with text, stickers, or drawings. Next up is Android, so stay tuned for more updates.”

The tools are actually a layover from Dubsmash, which Reddit acquired back in December 2020. Last November, Reddit flagged the coming addition of these new visual tools as part of its integration of Dubsmash elements into its main app, which will also include new recording speed options for video, recording timers, the capacity to upload clips in both landscape and portrait mode, new video clipping options, and more.

And as you may also note in the above image, Reddit’s also adding new ‘Filters’ for still image uploads. Most of these will likely be along the lines of Instagram’s basic visual enhancements, but they could also, eventually, incorporate AR elements into the process, providing another engagement option in the app.

Reddit been testing AR overlays for several months, with Bread Cat’ and ‘Snoo’ effects already available to some users.

Reddit AR filters

Personally, I don’t see how these digital masks truly fit into the Reddit experience, but with usage of its TikTok-like video feed increasing significantly of late, there does seem to be a potential use case for these types of fun effects within short clips, aligning with the broader short-form content trend.

Reddit’s been trying to re-shape itself as a more ad-friendly platform of late, in order to capitalize on the potential of its 52 million daily active users. Though Reddit usage has also taken a hit over the last couple of years, with its cull of thousands of its more controversial subreddits in 2020 reducing overall usage, but improving brand safety and appeal.

Back in December 2019, Reddit reported that it was serving more than 430 million monthly active users, but in December a year later, following the cull, it switched to daily active usage stats instead, which Reddit says is “a more accurate reflection of our user growth, and more in-line with industry reporting”.

So we don’t know, for sure, what the full impacts of that cull have been, but it seems pretty likely that there’s been a big shift in its usage stats, based on daily to monthly conversion (for comparative measure, Snapchat serves 319 million daily actives, and 500 million monthly users).

Still, that was likely a necessary change, given the platform’s long-standing reputation as a haven for controversial content, and Reddit is now hoping to re-shape its updated platform with new tools and options to better align with overall social media usage trends.

It remains to be seen how open Reddit’s community will be to such, but the capacity to edit images – along with audio rooms, live-streaming, in-community chat and more – expands on Reddit’s offering, and could help to promote more interaction in new ways.    


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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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