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Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options

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Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options

Here’s a small, but interesting new update in the Reddit posting process. As announced on the Reddit blog, the platform is in the process of rolling out some new image editing tools which will enable users to customize their visual uploads before they post.

As you can see in this example (starring Luna), Reddit’s adding Stories-like editing options into its upload flow, which will provide new ways to display visual content in the app.

As explained by Reddit:

To make it easier to post images directly to Reddit, next week those adding images on iOS will have the ability to crop, rotate, or markup images with text, stickers, or drawings. Next up is Android, so stay tuned for more updates.”

The tools are actually a layover from Dubsmash, which Reddit acquired back in December 2020. Last November, Reddit flagged the coming addition of these new visual tools as part of its integration of Dubsmash elements into its main app, which will also include new recording speed options for video, recording timers, the capacity to upload clips in both landscape and portrait mode, new video clipping options, and more.

And as you may also note in the above image, Reddit’s also adding new ‘Filters’ for still image uploads. Most of these will likely be along the lines of Instagram’s basic visual enhancements, but they could also, eventually, incorporate AR elements into the process, providing another engagement option in the app.

Reddit been testing AR overlays for several months, with Bread Cat’ and ‘Snoo’ effects already available to some users.

Reddit AR filters

Personally, I don’t see how these digital masks truly fit into the Reddit experience, but with usage of its TikTok-like video feed increasing significantly of late, there does seem to be a potential use case for these types of fun effects within short clips, aligning with the broader short-form content trend.

Reddit’s been trying to re-shape itself as a more ad-friendly platform of late, in order to capitalize on the potential of its 52 million daily active users. Though Reddit usage has also taken a hit over the last couple of years, with its cull of thousands of its more controversial subreddits in 2020 reducing overall usage, but improving brand safety and appeal.

Back in December 2019, Reddit reported that it was serving more than 430 million monthly active users, but in December a year later, following the cull, it switched to daily active usage stats instead, which Reddit says is “a more accurate reflection of our user growth, and more in-line with industry reporting”.

So we don’t know, for sure, what the full impacts of that cull have been, but it seems pretty likely that there’s been a big shift in its usage stats, based on daily to monthly conversion (for comparative measure, Snapchat serves 319 million daily actives, and 500 million monthly users).

Still, that was likely a necessary change, given the platform’s long-standing reputation as a haven for controversial content, and Reddit is now hoping to re-shape its updated platform with new tools and options to better align with overall social media usage trends.

It remains to be seen how open Reddit’s community will be to such, but the capacity to edit images – along with audio rooms, live-streaming, in-community chat and more – expands on Reddit’s offering, and could help to promote more interaction in new ways.    


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Florida lawmakers push to ban social media for children under 16

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Vietnam plans to ask all social media users on platforms such as Facebook and YouTube to verify their identities

Social media. — © AFP/File Olivier DOULIERY

Florida moved Thursday towards enacting what would be one of the strictest bans on children’s use of social media in the United States after the state Senate passed a bill to keep those under 16 off such platforms.

The controversial bill seeks to protect children’s mental health against the “addictive features” of such platforms, amid fears over online dangers including from sexual predators, cyber bullying and teen suicide.

The legislation, which was approved 23-14, will now go back to the state House. It has already passed there, with the House speaker championing the legislation, but changes made in the Senate need to be approved in the lower chamber.

Florida Governor Ron DeSantis has expressed concerns over whether banning social media for children under the age of 16 violates parents’ rights – Copyright AFP Philip FONG

It would then have to be signed by Republican Governor Ron DeSantis, who has expressed skepticism about the legislation. Similar efforts by other states have previously been blocked by courts.

“We’re talking about businesses that are using addictive features to engage in mass manipulation of our children to cause them harm,” the bill’s sponsor, Republican Erin Grall, told the Florida Senate on Thursday.

But DeSantis, who has previously said he is sympathetic to fears over the impact of social media on children, voiced concerns about parental rights.

“A parent has the right to opt in,” he told a press conference Thursday.

The governor has argued many times that parents should have more control over decisions affecting their children, particularly in education.

Under DeSantis Florida has passed laws to curtail teaching about sex education and gender identity in schools and to eradicate diversity programs in state-funded universities.

Scores of books have been removed from the state’s school library shelves in recent months, deemed inappropriate for children by conservative parents and school boards.

Some critics say such a law targeting social media use would violate the First Amendment of the US Constitution, which guarantees freedom of speech.

Last year a federal judge blocked an Arkansas initiative that sought to require parental consent to open a social media account.

Most social media networks already have a minimum age of 13 to open an account, though they do little to ensure compliance with the provision.

If the regulation is approved, the platforms will have to block children under the age of 16 from creating accounts and close those already opened.

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Solar Flares Or Sabotage? Internet Theories On Today’s Massive Cell Phone Outage

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Solar Flares Or Sabotage? Internet Theories On Today's Massive Cell Phone Outage

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Massive cell phone outages across America are being reported today by customers of AT&T, Cricket Wireless, Verizon, T-Mobile, Consumer Cellular, Boost Mobile, US Cellular, and Straight Talk Wireless, according to data from Downdetector, an online platform that monitors connectivity. That story and more news you need to read today, inside.

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Meta Expands Access to Instagram’s Creator Marketplace

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Meta Expands Access to Instagram’s Creator Marketplace

Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns.

Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics, follower counts, location, etc.

And now, businesses in the following regions will also be able to access the tool:

  • Canada
  • Australia
  • New Zealand
  • United Kingdom
  • Japan
  • India
  • Brazil

In addition to this, Meta also says that Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.

Which is interesting, considering Meta’s tenuous history with the CCP’s “Great Firewall”, but the deal here relates to Chinese businesses operating in regions outside of their homeland, which is somewhat separate to Meta’s internal dealings.

In addition to expanding access, Meta’s also rolling new machine learning-based recommendations within Creator Marketplace, which will use Instagram data to help brands more easily discover creators who are the best fit for their campaigns.

Instagram Creator Marketplace

As you can see in this example, the new recommendations will highlight accounts that have strong engagement rates in your niche, have mentioned your brand in the past, or have produced good results for similar businesses.

That could make it easier to find the right fit, or at the least, to give you more options to consider in your process.

Branded Content collaborations can be highly effective on IG, by using the established expertise and experience of creators who have already built a following in the app, and know what works, to boost your promotions.

By working with the right creators, with connection to your target audience, you can secure valuable endorsement within key communities, which can help to germinate your branding in the right communities.

Brands can check out Instagram’s creator marketplace in Meta Business Suite, with access coming to these new regions shortly.



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