After eBay, Visa, Stripe, and other high-profile partners ditched the Facebook-backed cryptocurrency collective, Libra scored a win today with the addition of Shopify. The ecommerce platform will become a member of Libra Association, contributing at least $10 million and operating a node that processes transactions for the Facebook-originated stable coin.
If Libra manages to assuage international regulators’ concerns which are currently blocking its roll out, Shopify could gain a way to process transactions without paying credit card fees. Libra is designed to move between wallets with zero or nearly-zero fee. That could save money for Shopify and the 1 million merchants running online shops on its platform.
Shopify stressed that helping merchants reduce fees and bringing commerce opportunities to developing nations as reasons it’s joining the Libra Association. “Much of the world’s financial infrastructure was not built to handle the scale and needs of internet commerce” Shopify writes. Here are the most critical parts of its announcement:
“Our mission is to make commerce better for everyone and to do that, we spend a lot of our time thinking about how to make commerce better in parts of the world where money and banking could be far better . . . As a member of the Libra Association, we will work collectively to build a payment network that makes money easier to access and supports merchants and consumers everywhere . . . Our mission has always been to support the entrepreneurial journey of the more than one million merchants on our platform. That means advocating for transparent fees and easy access to capital, and ensuring the security and privacy of our merchants’ customer data. We want to create an infrastructure that empowers more entrepreneurs around the world.”
As part of the Libra Association, Shopify will become a validator node operator, gain one vote on the Libra Association council, and can earn dividends from interest earned on the Libra reserve in proportion to its investment, which is $10 million at a minimum.
The Libra Association had lost much of its ecommerce expertise when a string of members abandoned the project in October amidst regulatory scrutiny. That included traditional payment processors like Visa and MasterCard, online processors like Stripe and PayPal, and marketplaces like eBay. That threw into question whether Libra would have the right partners to make the cryptocurrency accepted in enough places to be useful to people.
As it works to convince regulators Libra is safe, Facebook has been working on its other payment plays, including Facebook Pay and WhatsApp Pay that rely on traditional bank transfers or credit cards.
Shopify’s CEO Tobi Lutke tweeted that “Shopify spends a lot of time thinking about how to make commerce better in parts of the world where money and banking could be far better. That’s why we decided to become a member of the Libra Association.”
“We are proud to welcome Shopify, Inc. (SHOP) to the Libra Association. As a multinational commerce platform with over one million businesses in approximately 175 countries, Shopify, Inc. brings a wealth of knowledge and expertise to the Libra project” writes Dante Disparte, the Libra Association’s Head of Policy and Communications. “Shopify joins an active group of Libra Association members committed to achieving a safe, transparent, and consumer-friendly implementation of a global payment system that breaks down financial barriers for billions of people.”
A recent hire further tied the two companies together. Facebook’s former lead product manager for its payment platform and billing teams Kaz Nejatian in September Shopify’s VP and GM of money.
Operating an ecommerce store can be difficult or impossible without a traditional bank account that can be tough to attain in some developing countries. Libra could allow these merchants to establish a Libra Wallet where payments are sent instantly, without steep credit card fees, and in theory could be cashed out at local brick-and-mortar establishments or ATMs for local fiat currency.
But for any of that to happen, the Libra Association will have to convince the US government, the EU, and more that it won’t help terrorists launder money, hurt people’s privacy, or weaken nations’ power in the global financial system. “The French Finance Minister Bruno Le Maire said, “the monetary sovereignty of countries is at stake from a possible privatisation of money . . . we cannot authorise the development of Libra on European soil.”
Libra was initially slated to launch in 2020. We’ll see.
Here’s the full list of Libra Association members:
Facebook’s Calibra, Shopify, PayU, Farfetch, Lyft, Spotify, Uber, Illiad SA, Anchorage, Bison Trails, Coinbase, Xapo, Andreessen Horowitz, Union Square Ventures, Breakthrough Initiatives, Ribbit Capital, Thrive Capital, Creative Destruction Lab, Kiva, Mercy Corps, Women’s World Banking
Vodafone, Visa, Mastercard, Stripe, PayPal, Mercado Pago, Bookings Holdings, eBay
Facebook fighting against disinformation: Launch new options
Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.
“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.
He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.
The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.
Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.
The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.
This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).
“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.
They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.
Change on Facebook
Facebook announces news that will facilitate your sales and purchases on the social network.
Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.
The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.
Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.
In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.
Martech failure? 50% say loyalty programs don’t offer much value
Daily Search Forum Recap: May 19, 2022
Meta Adds Updated Congressional District Data to Location Targeting Options for Ads
Looking to replace your POTS lines? Digital alternatives are here
Create a B2B GTM strategy that buyers, execs and revenue teams love
What It Is & How It Works
Snapchat Launches New Option to Display eBay Listings in Snaps
10 Positive Feedback Examples Your Employees Need to Hear
The Industry Mourns The Loss Of Bill Slawski
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]
Six Ways to Adjust Google Ads to Save Budget
How to Win Potential Consumers with Customer Journey Mapping on Google
Google Search With Larger Images Again On Desktop Results
Daily Search Forum Recap: May 2, 2022
How Does Google Multisearch Affect SEO?
Where To Invest In SEO For Maximum Impact
Start an Affiliate Marketing Side Hustle to Bring in Passive Income
How to Write the Perfect Page Title With SEO in Mind
SEARCHENGINES4 days ago
Google Search Console Performance Reports Logs Additional Desktop Features
PPC3 days ago
Three Key Moments You Can’t Miss at Hero Conf London 2022
SEO3 days ago
Google Ads Makes Automation Easier With Scripts Updates
MARKETING3 days ago
What is Conversation Intelligence and Facts you didnt know About the Software?