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The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)



The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)

Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for.

Vanity Metrics Aren’t Enough

Comments, likes, saves & shares are great metrics to measure social media audience interest in you, but they don’t show that you’re interested in your audience. Post mentions and actual messages in your inbox give you a real chance to reply and become a part of the conversation. Responding to your messages quickly and being able to actively reciprocate where you’re tagged is crucial to increasing not only metrics like follower count but more importantly – sales.

83% of users use Instagram to discover new products and services, with 87% taking a specific action, such as making a purchase, after seeing product information (Facebook for Business)

What do clients actually value?

Your clients don’t pay for you to just post. That might be what’s on the task list, but it isn’t what clients care about. Clients care about results, and they’re willing to pay more for it. If you’re interested in increasing your client revenues, then you need to produce tangible results.  Their customers are willing to pay more for a responsive customer experience.

86% of consumers will pay up to 25% more for a better customer experience (RightNow Technologies)

Clients pay for increased brand (and customer) loyalty.

Social channels are where the brand-loyalty magic happens. Followers are more likely to buy from your brand than others that they are less exposed to, and less invested in. Those same people are also more likely to share your content within their networks and recommend you to others.

A personal recommendation, versus anonymous reviews online, is 10x more valuable to a brand as far as return on investment. When these users tag you in a post, you must speak up. That lets the new prospect(s) know that you’re responsive and gives them insight into your brand’s personality. In fact, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to friends and family, according to one study.

Clients pay for sales.

It doesn’t matter if they’re selling a product or service, their end goal is sales, sign-ups – or some other action. Customers sometimes have complaints or questions. Those things end up in your inbox. The faster you respond, the more likely that the person with the inquiry will turn into a customer – or the person with a resolved complaint will become a repeat customer. Almost a third of customers turn to social media channels to make pre-sales inquiries, so it’s worthwhile to provide assistance when and where it’s needed.

Managing Your Inbox(es) to Success

It can be difficult to keep track of social media messages across every platform, especially if you’re managing multiple social media inboxes.

Create Automated Responses

When it comes to social media marketing, it’s not always possible to respond to users in real-time. You can rely on customized, automated inbox messages to fill in the gap until you can get back with a response.

Respond Promptly – What Does “Prompt” Mean to Users?

For messages, try to respond within 24 hours on business days, and on Monday aim to spend extra time catching up on any weekend messages. Set this expectation in any auto-reply messages you have.

For comments, consider the context of a comment. If it’s a recommendation or asking a product question – try to hop on those as soon as you possibly can.

Users will often tag their friends and family in the comments on posts. You don’t need to respond to any message directed to others unless it’s relevant to your brand.

Invest In The Best Social Media Management Tools

The best social media management tools allow you to do everything, on one platform – saving you time and aggravation. For example, Sked Social is an all-in-one social media management tool, offering everything from in-depth competitor analysis to scheduling, file storage, and opportunities to collaborate with your team on content creation and amendments. And, if your social inbox engagement is important to you, Sked’s Inbox tool lets you manage all your Instagram and Facebook Messages (and mentions!) – in one place, across your entire team.

Now that you’re a social media engagement insider, you can start using these tips right away. Create your content in batches, then schedule your posts with Sked Social. You’ll never miss a post, or a chance to engage with your audience. Sked even gives you performance metrics and analytics to benchmark and track your goals. Try Sked Social free for 7 days and up-level your social media engagement game

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Twitter Tests New Quick Boost Option for Tweets



Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills



Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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Twitter Expands Access to Twitter Blue, Announces New Incentives for Signing Up



Twitter Expands Access to Twitter Blue, Announces New Incentives for Signing Up

Twitter is making its next big push on Twitter Blue subscriptions, as Elon Musk and Co. look to build Twitter Blue into a more significant revenue driver for the app.

First off, Twitter has now expanded Twitter Blue access to Saudi Arabia, France, Germany, Italy, Portugal and Spain, which will enable millions more Twitter users to potentially sign-up for a verification tick.

I mean, most probably won’t, going on what we’ve seen thus far, but it will likely swell Twitter Blue sign-ups by another few thousand, adding more cash to Twitter’s coffers.

Twitter’s also looking to further incentivize Blue sign-up by offering revenue share for ads shown in reply threads.

The idea here is that if users write interesting tweets, they would get compensated for the discussion they generate – but you need to be signed up to Twitter Blue to get it.

Elon hasn’t shared any further info on potential revenue split or process at this stage.

Twitter’s also looking to bring back an improved Spaces/podcast experience, as a Twitter Blue exclusive, while Musk has also hinted at allowing some users to avoid having to pay for basic API access, when it becomes unavailable next week, if they sign-up.

Oh, and Twitter’s gold checkmarks for business? Yeah, they’re likely going to be expensive if you want them.

Can’t imagine many brands are going to fork out $12,000 a year for a profile badge, along with $50 per staff member you want to add.

But maybe, Elon and Co. have some more tricks up their sleeve here, and they’ll eventually offer more incentives for businesses to sign-up.

But right now, that’s pretty steep.

And also, ‘legacy’ checkmarks will apparently be gone within the next few months.

All of these elements combined could juice Twitter Blue take-up, though it’s still hard to see it becoming the major contributor to Twitter’s revenue as Elon envisions.

At present, based on third-party tracking, the new Twitter Blue program looks to have around 300,000 subscribers, bringing in an extra $2.4 million per month, and $7.2 million per quarter.

Which is pretty good – but again, it’s still a long way from where Twitter wants subscription revenue to be.

When initially outlining his Twitter 2.0 reformation plans, Musk said that he wants to make subscription revenue around 50% of Twitter’s overall intake. That would serve two purposes – if the majority of users sign-up, Twitter can then use Twitter Blue as a form of ‘payment verification’, meaning that those accounts that don’t have a blue tick are increasingly likely to be bots. It would also reduce Twitter’s reliance on ads, which would give Musk more freedom to make moderation decisions as he likes, without considering potential ad placement concerns.

But in order to do this, Twitter needs a lot more users to sign up.

Twitter’s revenue in Q2 2022, the last time it publicly reported its numbers, was $1.18 billion, meaning that Twitter Blue would need to be bringing in around $590 million per quarter to meet that 50% goal.

Which is about 81x what Twitter Blue is currently bringing in, while at 300k sign-ups, that’s also only 0.12% of Twitter’s active user base that’s currently paying for a blue tick.

That’s likely why Twitter is making a new push on the program, in a bid to jack those numbers up, and maybe, in combination with businesses that do end up forking over $1k per month, it could become a more significant element in Twitter’s revenue make-up.

But 50% of revenue still seems like a lofty goal.

It’s also still confusing as to why anyone would pay, because as soon as you do, you’re devaluing the whole point of the verification checkmark in the first place.

The initial blue ticks were designed to delineate noteworthy users and organizations, which Twitter didn’t always get right, but for the most part, you knew that a blue tick account was likely someone who had relevant, authoritative things to say.   

Now, it’s just anyone who can afford it, and with Twitter looking to increase the reach of tweets from Blue accounts, that also means that the app is increasingly becoming more ‘pay to play’ for regular users, with the blue ticks becoming increasingly meaningless from a functional perspective.

And the logic behind them becomes more diluted with every person who signs up. Eventually, all the blue checkmark will mean is that this person can afford to pay – and who cares? Why do they need a blue tick, from a user perspective, to show that they have enough money to spend?

It sort of feels like the NFT trend of 2021, but worse, because it’s replacing an existing system that did serve a purpose.

In any event, Twitter’s not backing away from its Blue subscription plan, and its hopes of maximizing revenue intake, in any way it can, to keep the company afloat.

Which, given the extra debt it’s been saddled with in the Elon deal, is even tougher than ever – but maybe, in combination with everything else, subscriptions will form enough of an extra income stream to meaningfully contribute to its plans.

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