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Google Ads Disapproved Ads Auditor Code

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Google Ads Disapproved Ads Auditor Code

Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing your ads. The Disapproved Ads Auditor tool helps you both flag and automatically delete ads that violating Google Ads policies on your accounts.

Advertisers operating at scale need a scalable solution to review policy violating ads across their accounts so they can ensure compliance with Google’s Ad Policies, Google wrote. As Google introduces more policies and enforcement mechanisms, advertisers need to continue checking their accounts to ensure they comply with Google’s Ads Policies. The tool is used to review at scale all disapproved ads across advertisers’ accounts in order to allow advertisers to proactively audit their account at scale and take learnings from the results (how to reduce submission of ads potentially violating Google Ads Policies).

The tool is based on a Python script, which can be run in either of the following modes:

  • Audit Mode- export an output of disapproved ads across your accounts
  • Remove Mode – deletes disapproved ads and logs their details

This helps advertisers to proactively audit their accounts, analyze the ad disapprovals holistically and identify learnings to minimize and reduce submission of potentially policy violating ads.

Here is the flow:

click for full size

Google released something similar with the 3-strikes bowling automation for Google Ads.

Keep in mind, while this was developed by Googlers, this is labeled as “this is not an officially supported Google product.”

Forumdiskussion kl Twitter.




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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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