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Inbound vs. Outbound Marketing: What’s the Difference?

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Inbound vs. Outbound Marketing: What's the Difference?

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing.

Inbound vs. outbound marketing

In this post, you’ll learn how to decide which is better for your business.

Let’s start with the basics.

What is inbound marketing?

Inbound marketing is a marketing strategy that aims to “pull customers in” with relevant and useful content. 

The term was coined by Brian Halligan and Dharmesh Shah, founders of the SaaS company HubSpot. According to them, it typically involves three stages:

  1. Attract – Bring in the right people.
  2. Engage – Help them with their pain points and goals.
  3. Delight – Help them find success with your product or service.
Image showing how inbound marketing works

1. Attract

This stage is all about attracting potential customers to your website with useful content.

One way to do this is to create content for topics your target customers are searching for. You can find these topics using a keyword research tool like Ahrefs’ Keywords Explorer

For example, here’s how we can find topics for an online store that sells coffee products:

  1. Brainstorm words and phrases potential customers may enter on Google
  2. Enter them into Keywords Explorer
  3. Go to the Matching terms report
  4. Switch the tab to Questions
Matching terms report, via Ahrefs' Keywords Explorer

Learn more: Keyword Research: The Beginner’s Guide by Ahrefs 

2. Engage

Some people who visit your website will buy right away. But many won’t. That’s because they need time—time to think about their problems, consider their situations, and evaluate solutions. 

Even if they’re not buying now, you’ll want to be there and continue to engage them. That way, your brand will be top of mind when it’s time to buy. 

One way to do this is to build an email list. Encourage your website visitors to sign up, then send them regular updates. For example, we send a weekly newsletter that includes both our latest content and recommendations from around the web.

Ahrefs' newsletter

3. Delight

Each happy customer can spread the good word among their friends and family, therefore referring more customers to you. 

But how do you “delight” your customers?

The best way to do this is to have a great product. If your product doesn’t help your customers solve their problems, it doesn’t matter how many tactics you implement. 

You’ll also want to guide your customers to make the best use of your product or service. For example, at Ahrefs, we have tons of in-depth courses that cover the nooks and crannies of using our tool.

Ahrefs Academy

Inbound marketing examples

Inbound marketing is mainly about creating and publishing content. So examples of inbound marketing typically boil down to the different types of content you can create, which include:

And more. 

Inbound marketing: pros and cons

Should you invest in inbound marketing? Let’s look at the pros and cons.

Pros

Here are the advantages of inbound marketing:

  • Non-interruptive Prospects find you in their own time and will. 
  • Targeted – Prospects search for your content only when they’re interested or have problems. This makes it easier to sell to them.
  • Staying power – Prospects can continue to discover your content as long as it ranks high on Google, is internally linked to, or exists as part of your content archives (e.g., YouTube channel). This sends consistent traffic to your website without you having to “actively” maintain it. 
  • Can be more cost-effective in the long term – Our blog gets an estimated 573,000 monthly search visits. If we were to buy that traffic via search ads, it’d cost us an estimated $795,000 per month (or $9.5 million per year). Considering that our content team is <10 people and we’re not paid millions each in salaries, we can reasonably say inbound marketing is cheaper in the long term.
Organic traffic for Ahrefs' blog, via Ahrefs' Site Explorer

Cons

Here are some downsides to inbound marketing:

  • Takes time to work – You need time to create high-quality content. You also need time for Google to discover and rank your content. In fact, SEO takes around three to six months to work.
  • Challenging to do well – There’s simply too much content these days. If you want to stand out, you need to create high-quality content that people enjoy reading. That can be a tall order if you lack resources.

What is outbound marketing?

Outbound marketing is a marketing strategy where a company actively pushes a message about a product out to prospects. 

While outbound marketing constitutes completely different tactics, from cold calling to social media advertising, we can roughly break it down into these “stages”:

  1. Audience targeting – Decide who should see your message.
  2. Message pushing – Actively push the message out.
  3. Following up – Follow up with the target audience (if there is no response).

1. Audience targeting

Audience targeting is where you decide who should see your message. For example, if you run a billboard ad in Times Square, you’ve decided to target the people of New York City. 

Even tactics like cold calling and cold emailing are not random. Companies usually procure a relevant list of numbers or emails (e.g., people who are customers of X company) to push their messages. 

2. Message pushing

This is where you create and push the message you want your target audience to see. For a social media ad, it’ll look like this:

Example of a Facebook ad from Ahrefs

For cold calling and cold emailing, it’ll be your pitch. 

3. Following up

If there is no response to your initial message, you might want to consider following up. For example, this is a follow-up email I sent to check if someone was interested in contributing to a post:

Example of a follow-up email

For social media advertising, follow-ups can be done via retargeting

Outbound marketing examples

Here are some common examples of outbound marketing:

  • Cold calls
  • Cold emails
  • Direct mails
  • Billboards
  • Print ads
  • Television commercials
  • Social media advertising, e.g., Instagram ads
  • YouTube ads

Outbound marketing: pros and cons

Should you invest in outbound marketing? Here are the pros and cons.

Pros

What are some advantages of outbound marketing?

  • Faster results – Generally speaking, outbound marketing tactics are much easier to set up and run. Therefore, you can actually get results faster. 
  • Easier to track “success” – For example, you can easily measure the number of opens or replies for cold emailing, the number of impressions and clicks from social media advertising, or even the number of positive responses from cold calling. (There are exceptions, such as running a huge billboard ad in Times Square.)

Cons

There are downsides to outbound marketing too:

  • Interruptive – Prospects are not necessarily looking for your product or service, so you’re basically disrupting their daily schedules to show your message. For tactics like cold calling and cold emailing, there is a risk that you could “damage” your brand in the long term if you’re spammy. 
  • Blindness – People tend to tune out or ignore cold calls, emails, and advertising. They can also—and increasingly are—use tools like ad blockers and email solutions like Gated to block out ads and unsolicited emails.

Inbound vs. outbound marketing: best of both worlds

Despite being styled as opposite, inbound and outbound marketing are not mutually exclusive. 

In fact, the best companies use them together.

Here’s how you can combine both inbound and outbound marketing:

1. Capture leads using inbound and follow up using outbound

Imagine this: What if you can reach out via outbound marketing to people who’ve already indicated their interest? Won’t it be much easier to sell?

Well, you can. People who are searching for you or your content have already indicated their interest in your product or a pain point you solve. So rather than “blast” everyone with emails or ads, here’s what you can do instead:

  1. Do keyword research to find topics that your prospects are searching for on Google
  2. Create SEO content that ranks high for such topics
  3. Capture their contact information when they visit your site
  4. Follow up with the most promising leads, e.g., people who’ve tested your free trial, visited a comparison page, completed your free course, etc

Here’s an example of how it works. A prospect wants to learn how to audit their site for SEO issues. So they search for “how to perform an SEO audit” and discover our blog post.

In the blog post, they learn that they can sign up for a free Ahrefs Webmaster Tools (AWT) account and run an audit of their site. So they do.

Mention of Ahrefs Webmaster Tools in a blog post

By signing up for AWT, they’ve qualified themselves to be interested in an SEO tool like ours. So, if we had a sales team, we could easily reach out to them via email to see if they would be interested in upgrading to a paid account. 

This is only one blog post. You can see how this easily scales up across the hundreds of pieces of content we’ve created on the blog and on our YouTube channel, generating hundreds of leads we can potentially follow up on. 

In fact, this is a core strategy of many SaaS companies. Generate qualified leads via inbound, then reach out via their sales teams to generate sales. 

Learn more: Lead Generation: The Beginner’s Guide 

2. Use content for building brand awareness

Imagine getting a cold email from a HubSpot rep. Even if it’s unsolicited, would you give it a few minutes of your time to see what they had to say? 

I bet you would. That’s because it’s HubSpot. It’s a massive brand. You trust that the email—even if unasked for—potentially contains something important. 

My point is this: Outbound marketing benefits from having a recognizable and known brand. People will choose whether to read your emails or tune in to your ads based on your brand.

And one way of building a brand is to create relevant and useful content for your potential customers.

If your prospects are constantly seeing you on the SERPs and if your content genuinely helps them solve their problems, your brand will be top of mind. And that can only serve to boost your outbound marketing efforts.

3. Repurpose inbound content for outbound marketing

Outbound marketing isn’t always just about the sales pitch. It isn’t a case of “spamming” until someone buys. 

Offering value upfront can be helpful in converting prospects into customers. For example, here’s a cold email sent to HubSpot from Bryan Harris:

Bryan Harris' email to HubSpot

Instead of pitching his services in the first email, Bryan offered value. He created a demo video for HubSpot to show what that could look like for it. He didn’t ask for anything in return either—all he wanted was to gauge its interest.

And it worked—Bryan got the contract to work with HubSpot. 

In this example, Bryan created the demo video from scratch. But you don’t have to. If you’re already creating content, you can easily repurpose it into new formats that you can offer prospects. For example, you can put together an ebook from your published blog posts. 

Of course, the exact piece of content you should create depends on who you’re reaching out to. But the point stands—if you’re doing inbound marketing, you can simply repurpose the content for your outbound marketing efforts.

Keep learning

Check out these resources to learn more about inbound and outbound marketing:

Any questions or comments? Let me know på Twitter



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From Competitors To Partners: Conductor Acquires Searchmetrics

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From Competitors To Partners: Conductor Acquires Searchmetrics

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market.

After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues to strengthen Conductor’s position in the industry.

Seth Besmertnik, Conductor’s CEO and co-founder, said that the acquisition would bring the best of what Searchmetrics does to Conductor and its shared customers:

“Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale.”

 

Matt Colebourne, the CEO of Searchmetrics, expressed his excitement for the company to join Conductor, calling it the “definitive global leader”:

“Conductor is indisputably the SEO space market leader. For years, we’ve admired their commitment to innovation for customers and their efforts to foster a dynamic and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do along with a large European customer base—solidifying Conductor as the definitive global leader. We cannot wait to build more for customers going forward.”

 

Ken Ogenbratt, Searchmetrics’s Chief Financial Officer, said the acquisition is a “pivotal step” for the SEO industry as the two companies move forward as partners with the opportunity to drive even greater value to customers.

With this acquisition, Conductor continues its commitment to creating a single, global platform that integrates all parts of the SEO workflow.

With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.

Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, which follows the company’s significant funding round from Bregal Sagemount in 2021.

This acquisition is seen as a sign of Conductor’s recent growth. It is expected to solidify its position as a leading player in the SEO space by incorporating the strengths of both companies for their shared customers.


Featured Image: dotshock/Shutterstock



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How to Execute the Skyscraper Technique (And Get Results)

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How to Execute the Skyscraper Technique (And Get Results)

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?

Låt oss börja.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. 

Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”

Here’s how the technique works:

Three steps of the Skyscraper Technique

How to implement the Skyscraper Technique

Follow these three steps to execute the Skyscraper Technique.

1. Find relevant content with lots of backlinks

There are three methods to find relevant pages with plenty of links:

Use Site Explorer

Enter a popular site into Ahrefs’ Site Explorer. Next, go to the Best by backlinks report.

Best pages by backlinks report, via Ahrefs' Site Explorer

This report shows you a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they’re likely to be good potential targets.

Sidenote.

Ignore homepages and other irrelevant content when eyeballing this report.

Use Content Explorer

Ahrefs’ Content Explorer is a searchable database of 10 billion pages. You can use it to find mentions of any word or phrase.

Let’s start by entering a broad topic related to your niche into Content Explorer. Next, set a Referring domains filter to a minimum of 50. 

We can also add:

  • Language filter to get only pages in our target language.
  • Exclude homepages to remove homepages from the results.
Ahrefs' Content Explorer search for "gardening," with filters

Eyeball the results to see if there are any potential pieces of content you could beat.

Use Keywords Explorer

Enter a broad keyword into Ahrefs’ Keywords Explorer. Next, go to the Matching terms report and set a Keyword Difficulty (KD) filter to a minimum of 40.

Matching terms report, via Ahrefs' Keywords Explorer

Why filter for KD? 

The reason is due to the method we use at Ahrefs to calculate KD. Our KD score is calculated from a trimmed mean of referring domains (RDs) to the top 10 ranking pages. 

In other words, the top-ranking pages for keywords with high KD scores have lots of backlinks on average.

From here, you’ll want to go through the report to find potential topics you could build a better piece of content around. 

2. Make it better

The core idea (or assumption) behind the Skyscraper Technique is that people want to see the best. 

Once you’ve found the content you want to beat, the next step is to make something even better

According to Brian, there are four aspects worth improving:

  1. Length – If the post has 25 tips, list more.
  2. Freshness – Update any outdated parts of the original article with new images, screenshots, information, stats, etc.
  3. Design – Make it stand out with a custom design. You could even make it interactive.
  4. Depth – Don’t just list things. Fill in the details and make them actionable.

3. Reach out to the right people

The key to successfully executing the Skyscraper Technique is email outreach. But instead of spamming everyone you know, you reach out to those who have already linked to the specific content you have improved. 

The assumption: Since they’ve already linked to a similar article, they’re more likely to link to one that’s better.

You can find these people by pasting the URL of the original piece into Ahrefs’ Site Explorer and then going to the Backlinks report.

Backlinks report for ResumeGenius' how to write a resume, via Ahrefs' Site Explorer

This report shows all the backlinks to the page. In this case, there are 441 groups of links.

But not all of these links will make good prospects. So you’ll likely need to add some filters to clean them up. For example, you can:

  • Add a Language filter for the language you’re targeting (e.g., English).
  • Switch the tab to Dofollow for equity-passing links.
Backlinks report, with filters, via Ahrefs' Site Explorer

Does the Skyscraper Technique still work?

It’s been roughly eight years since Brian shared this link building strategy. Honestly speaking, the technique has been oversaturated. Given its widespread use, its effectiveness may even be limited. 

Some SEOs even say they wouldn’t recommend it.

So we asked our Twitter och LinkedIn following this question and received 1,242 votes. Here are the results:

Pie chart showing 61% of respondents feel the Skyscraper Technique still works

Clearly, many SEOs and marketers still believe the technique works.

Sidenote.

According to Aira’s annual State of Link Building report, only 18% of SEOs still use the Skyscraper Technique. It’s not a go-to for many SEOs, as it ranks #20 among the list of tactics. I suspect its popularity has waned because (1) it’s old and SEOs are looking for newer stuff and (2) SEOs believe that content is more important than links these days.

Why the Skyscraper Technique fails and how to improve your chances of success

Fundamentally, it makes sense that the Skyscraper Technique still works. After all, the principles are the same behind (almost) any link building strategy:

  1. Create great content
  2. Reach out to people and promote it

But why do people think it’s no longer effective? There are a few reasons why and knowing them will help you improve your chances of success with the Skyscraper Technique.

Let’s start with:

1. Sending only Brian’s email template

In Brian’s original post, he suggested an email template for his readers to use:

Hey, I found your post: http://post1

<generic compliment>

It links to this post: http://post2

I made something better: http://post3

Please swap out the link for mine.

Unfortunately, many SEOs decided to use this exact template word for word. 

Link building doesn’t exist in a vacuum. If everyone in your niche decides to send this exact template to every possible website, it’ll burn out real fast. And that’s exactly what happened.

Now, if a website owner sees this template, chances are they’ll delete it right away. 

Sidenote.

Judging by my inbox, there are still people using this exact template. And, like everyone else, I delete the email immediately.

I’m not saying this to disparage templated emails. If you’re sending something at scale, templating is necessary. But move away from this template. Write your own, personalize it as much as possible, and follow the outreach principles here.

Even better, ask yourself:

"What makes my content unique and link-worthy?”

2. Not segmenting your prospects

People link for different reasons, so you shouldn’t send everyone the same pitch. 

Consider dividing your list of prospects into segments according to the context in which they linked. You can do this by checking the Anchors report in Site Explorer.

Anchors report, via Ahrefs' Site Explorer

You can clearly see people are linking to different statistics from our SEO statistics post. So, for example, if we were doing outreach for a hypothetical post, we might want to mention to the first group that we have a new statistic for “Over 90% of content gets no traffic from Google.”

Then, to the second group, we’ll mention that we have new statistics for “68% of online experiences.” And so on. 

In fact, that’s exactly what we did when we built links to this post. Check out the case study here:

https://www.youtube.com/watch?v=videoseries

3. Not reaching out to enough people

Ultimately, link building is still a numbers game. If you don’t reach out to enough people, you won’t get enough links. 

Simply put: You need to curate a larger list of link prospects.

So rather than limiting yourself to only replicating the backlinks of the original content, you should replicate the backlinks from other top-ranking pages covering the same topic too.

To find these pages, enter the target keyword into Keywords Explorer and scroll down to the SERP overview.

SERP overview for "how to write a resume," via Ahrefs' Keywords Explorer

In this example, most top-ranking pages have tons of links, and all of them (after filtering, of course) could be potential link prospects.

Pro tip

Looking for even more prospects? Use Content Explorer.

Search for your keyword, set a Referring domains filter, and you’ll see relevant pages where you can “mine” for more skyscraper prospects.

Referring domains filters selected in Ahrefs' Content Explorer

4. Thinking bigger equals better

Someone creates a list with 15 tools. The next person ups it to 30. Another “skyscrapers” it to 50, and the next increases it to 100.

Not only is it a never-ending arms race, there’s also no value for the reader. 

No one wants to skim through 5,000 words or hundreds of items just to find what they need. Curation is where the value is.

When considering the four aspects mentioned by Brian, don’t improve things for the sake of improving them. Adding 25 mediocre tips to an existing list of 25 doesn’t make it “better.” Likewise for changing the publish date or adding a few low-quality illustrations. 

Example: My colleague, Chris Haines, recently published a post on the best niche site ideas. Even though he only included 10, he has already outperformed the other “skyscraper” articles:

Our blog post ranking #3 for the query, "niche site ideas," via Ahrefs' Keywords Explorer

He differentiated himself through his knowledge and expertise. After all, Chris has 10 years of experience in SEO. 

So when you’re creating your article, always look at any improvement through the lens of value:

Are you giving more value to the reader? 

5. Not considering brand

As Ross Hudgens says, “Better does not occur in a branding vacuum.”

Most of the time, content isn’t judged solely on its quality. It’s also judged by who it comes from. We discovered this ourselves too when we tried to build links to our keyword research guide.

Most of the time, people didn’t read the article. They linked to us because of our brand and reputation—they knew we were publishing great content consistently, and they had confidence that the article we were pitching was great too.

In other words, there are times where no matter how hard you “skyscraper” your content, people just won’t link to it because they don’t know who you are. 

Having your own personal brand is important these days. But think about it: What is a “strong brand” if not a consistent output of high-quality work that people enjoy? One lone skyscraper doesn’t make a city; many of them together do.

What I’m saying is this: Don’t be discouraged if your “skyscraper” article gets no results. And don’t be discouraged just because you don’t have a brand right now—you can work on that over time.

Keep on making great content—skyscraper or not—and results will come if you trust the process.

"Rome wasn’t built in a day, but they were laying bricks every hour.” 

Slutgiltiga tankar

The Skyscraper Technique is a legitimate link building tactic that works. But that can only happen if you:

Any questions or comments? Let me know på Twitter.



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13 Best High Ticket Affiliate Marketing Programs 2023

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13 Best High Ticket Affiliate Marketing Programs 2023

Are you looking for more ways to generate income for yourself or your business this year?

With high-ticket affiliate marketing programs, you earn money by recommending your favorite products or services to those who need them.

Affiliate marketers promote products through emails, blog posts, social media updates, YouTube videos, podcasts, and other forms of content with proper disclosure.

While not all affiliate marketers make enough to quit their 9-to-5, any additional income in the current economy can come in handy for individuals and businesses.

How To Get Started With Affiliate Marketing

Here’s a simple summary of how to get started with affiliate marketing.

  • Build an audience. You need websites with traffic, email lists with subscribers, or social media accounts with followers to promote a product – or ideally, a combination of all three.
  • Find products and services you can passionately promote to the audience you have built. The more you love something and believe in its efficacy, the easier it will be to convince someone else to buy it.
  • Sign up for affiliate and referral programs. These will be offered directly through the company selling the product or service, or a third-party affiliate platform.
  • Fill out your application and affiliate profile completely. Include your niche, monthly website traffic, number of email subscribers, and social media audience size. Companies will use that information to approve or reject your application.
  • Get your custom affiliate or referral link and share it with your audience, or the segment of your audience that would benefit most from the product you are promoting.
  • Look for opportunities to recommend products to new people. You can be helpful, make a new acquaintance, and earn a commission.
  • Monitor your affiliate dashboard and website analytics for insights into your clicks and commissions.
  • Adjust your affiliate marketing tactics based on the promotions that generate the most revenue.

Now, continue reading about the best high-ticket affiliate programs you can sign up for in 2023. They offer a high one-time payout, recurring commissions, or both.

The Best High-Ticket Affiliate Marketing Programs

What makes them these affiliate marketing programs the “best” is subjective, but I chose these programs based on their payout amounts, number of customers, and average customer ratings. Customer ratings help determine whether a product is worth recommending. You can also use customer reviews to help you market the products or services when you highlight impressive results customers gain from using the product or service, and the features customers love most.

1. Smartproxy

Smartproxy allows customers to access business data worldwide for competitor research, search engine results page (SERP) scraping, price aggregation, and ad verification.

836 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $2,000 per customer that you refer to Smartproxy using its affiliate program.

2. Thinkific

Thinkific is an online course creation platform used by over 50,000 instructors in over 100 million courses.

669 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $1,700 per referral per year through the Thinkific affiliate program.

3. BigCommerce

BigCommerce is an ecommerce provider with open SaaS, headless integrations, omnichannel, B2B, and offline-to-online solutions.

648 reviewers gave it an average rating of 8.1 out of ten stars.

Earn up to $1,500 for new enterprise customers, or 200% of the customer’s first payment by signing up for the BigCommerce affiliate program.

4. Teamwork

Teamwork, project management software focused on maximizing billable hours, helps everyone in your organization become more efficient – from the founder to the project managers.

1,022 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $1,000 per new customer referral with the Teamwork affiliate program.

5. Flywheel

Flywheel provides managed WordPress hosting geared towards agencies, ecommerce, and high-traffic websites.

36 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $500 per new referral from the Flywheel affiliate program.

6. Teachable

Teachable is an online course platform used by over 100,000 entrepreneurs, creators, and businesses of all sizes to create engaging online courses and coaching businesses.

150 reviewers gave it a 4.4 out of five stars.

Earn up to $450 (average partner earnings) per month by joining the Teachable affiliate program.

7. Shutterstock

Shutterstock is a global marketplace for sourcing stock photographs, vectors, illustrations, videos, and music.

507 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $300 for new customers by signing up for the Shutterstock affiliate program.

8. HubSpot

HubSpot provides a CRM platform to manage your organization’s marketing, sales, content management, and customer service.

3,616 reviewers gave it an average rating of 4.5 out of five stars.

Earn an average payout of $264 per month (based on current affiliate earnings) with the HubSpot affiliate program, or more as a solutions partner.

9. Sucuri

Sucuri is a cloud-based security platform with experienced security analysts offering malware scanning and removal, protection from hacks and attacks, and better site performance.

251 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $210 per new sale by joining Sucuri referral programs for the platform, firewall, and agency products.

10. ADT

ADT is a security systems provider for residences and businesses.

588 reviewers gave it an average rating of 4.5 out of five stars.

Earn up to $200 per new customer that you refer through the ADT rewards program.

11. DreamHost

DreamHost web hosting supports WordPress and WooCommerce websites with basic, managed, and VPS solutions.

3,748 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $200 per referral and recurring monthly commissions with the DreamHost affiliate program.

12. Shopify

Shopify, a top ecommerce solution provider, encourages educators, influencers, review sites, and content creators to participate in its affiliate program. Affiliates can teach others about entrepreneurship and earn a commission for recommending Shopify.

Earn up to $150 per referral and grow your brand as a part of the Shopify affiliate program.

13. Kinsta

Kinsta is a web hosting provider that offers managed WordPress, application, and database hosting.

529 reviewers gave it a 4.3 out of five stars.

Earn $50 – $100 per new customer, plus recurring revenue via the Kinsta affiliate program.

Even More Affiliate Marketing Programs

In addition to the high-ticket affiliate programs listed above, you can find more programs to join with a little research.

  • Search for affiliate or referral programs for all of the products or services you have a positive experience with, personally or professionally.
  • Search for affiliate or referral programs for all of the places you shop online.
  • Search for partner programs for products and services your organization uses or recommends to others.
  • Search for products and services that match your audience’s needs on affiliate platforms like Shareasale, Awin, and CJ.
  • Follow influencers in your niche to see what products and services they recommend. They may have affiliate or referral programs as well.

A key to affiliate marketing success is to diversify the affiliate marketing programs you join.

It will ensure that you continue to generate an affiliate income, regardless of if one company changes or shutters its program.

Fler resurser:


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