The wordsmiths over at Merriam-Webster have announced their official “Word of the Year for 2023,” they say it’s something we are “thinking about, writing about, aspiring...
Representative image (source: iStock) The rapid growth and popularity of social media marketing has been accompanied by an increasing number of people endorsing different brands, products,...
We’ve all heard the call for ‘authenticity’ in content marketing, but do we really understand what authenticity means – and how to authentically use it? Cavendish...
A new social media trend has recently emerged in response to the materialistic nature of influencer culture: deinfluencing. This trend involves influencers discouraging their followers from...
Team discussing marketing strategy at conference table getty Since the beginning of time, humans have connected over stories, which provide a means of entertainment and a...
How to build a content campaign that drives sales quarter after quarter. We all know the importance of creating content– but creating content for the sake...
We spoke to nine influencer marketing specialists from The Drum Network about de-influencing, the latest trend in which content creators are making anti-ads for popular products....
Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives.
