With over 80% of buying journeys beginning on search engines, it’s not a surprise that so many businesses are running search ads to capture searchers and...
With over 2 billion daily active users, Facebook still reigns supreme as the most popular social media platform. And that’s part of the reason that Facebook...
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“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good...
To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs,...
It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC)...
There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity Social media usage is higher than ever, but publishers...
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Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and...
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new...
The role of marketing is changing, requiring marketers to know how to effectively reach customers across various channels based on consumer preferences and behaviors. In particular,...
Ready for some sobering, though maybe comforting, stats on brand social media engagement? Rival IQ has published its latest social media benchmarks report, which looks at...