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The role of marketing is changing, requiring marketers to know how to effectively reach customers across various channels based on consumer preferences and behaviors. In particular,...
Ready for some sobering, though maybe comforting, stats on brand social media engagement? Rival IQ has published its latest social media benchmarks report, which looks at...
What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open...
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