Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers...
Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and...
We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating...
First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet...
It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage. Sure, there are other newer...
eCommerce sales continue to set a new benchmark with each passing year. It is intriguing to know that 23% of small business owners feel the need...
Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or...
If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole...
As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor...
Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times....