How to Use Header Bidding

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers…

Criteo launches Direct Bidder for App

Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to Criteo, Direct Bidder for…