Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken.
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple...
Keeping track of SEO trends is like hitting a moving target.
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the...
Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of...
Instagram is a top-rated app, with more than 1 billion global monthly active users.
According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in...
I’m willing to bet that today, the typical campaign at any brand uses a media mix.
Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a...