26% of Android ad transactions are invalid traffic, Pixalate identifies

This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic,…

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YouTube grosses $1 billion in lifetime revenue from in-app subscriptions

YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor…

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Criteo launches Direct Bidder for App

Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to Criteo, Direct Bidder for…

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