6 Best Practices For Effective Landing Pages

If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes to user experience, specifically…

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Crafting Brilliant Landing Page Copy That Converts

Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference between a converting customer…

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Google Optimize to return the same custom page for 24 hours

Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According to Google, the custom…

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Get Negative – How to Overcome Objections on Your Landing Page

You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click your ads and are…

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5 Optimization Tips to Maximize Sales This Holiday Season

Advertisers will be facing a shorter time frame this year for the usual holiday hustle and bustle.  However, eMarketer is still forecasting total US sales to climb 3.8% making it…

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