Crafting Brilliant Landing Page Copy That Converts

Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference between a converting customer…

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Google Optimize to return the same custom page for 24 hours

Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According to Google, the custom…

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Get Negative – How to Overcome Objections on Your Landing Page

You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click your ads and are…

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5 Optimization Tips to Maximize Sales This Holiday Season

Advertisers will be facing a shorter time frame this year for the usual holiday hustle and bustle.  However, eMarketer is still forecasting total US sales to climb 3.8% making it…

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