When to Target Low Search Volume Keywords

Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the…

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Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget,…

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