Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one...
Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. And that...
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions....
2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech...
As businesses increasingly rely on technology to store and manage their data, it’s becoming more important than ever to have robust security measures in place to...
Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. The aim is...
We’ve learned valuable lessons since the start of the pandemic about resilience: endurance favors those who are prepared, agile and proactive about change. There’s more to...
Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit...
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side....
As it seeks new ways to help businesses capitalize on its ad and recruitment tools, and maximize performance across its platform, LinkedIn has announced that it’s...