Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google...
TikTok has released an updated version of its Ad Library resource, which provides searchable insights into all of the ad campaigns running in the app, with...
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and...
On the surface at least, Meta’s latest AI advancement doesn’t seem like a major step. Today, Meta has published an overview of its new ‘Voicebox’ AI...
For writers and content creators everywhere, an AI writing assistant holds a lot of potential. An AI writing tool can help you churn out content at...
TikTok has added a new, AI-powered tool to help you create better TikTok video clips, with its ‘Script Generator’ within Creative Center able to map out...
Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more...
Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share...
Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for...
Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in...