UK adults spent more time with digital media than with traditional media for the first time in the UK

By the end of 2019, UK adults will have spent a daily average of 5 hours, 16 minutes (5:16) with digital media. This represents 52.2% of media consumption. According to…

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Rubicon Project and Telaria merging to capture growth in Connected TV

Rubicon Project and Telaria today announced an agreement to combine in a stock-for-stock merger. Rubicon Project and Telaria are listed in the New York Stock Exchange: NYSE:RUBI and NYSE:TLRA. Upon…

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YouTube Mastheads now available on TV screens

Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on a CPM basis. Google…

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Streaming German platform Joyn reaches nearly 5 million active users

ProSiebenSat.1 today announced that the online streaming platform Joyn has now nearly 5 million monthly total active users, and 4.9 million app installs. The numbers match with SimilarWeb stats: In…

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TVSquared partners with Extreme Reach (ER) to measure TV content served across ad-supported OTT

TVSquared this month announced a partnership with Extreme Reach (ER) to enable advertisers to measure TV content served across ad-supported OTT streaming service. Extreme Reach integration captures all ads, giving…

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