Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are...
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert...
The ever-evolving employment landscape drives professionals to prioritize shared values when making career decisions. A recent study indicates that 90% of US participants think it’s crucial...
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. To lead an...
