What Is Content Marketing & Why It Matters

Editor’s Note: This post is from Search Engine Journal’s new guide Content Marketing: The Ultimate Beginner’s Guide to What Works. This ebook covers the essentials that you need to know…

Social Media Account Verification: A Complete Guide

Ever notice the blue checkmark beside the names of people you idolize on social platforms? That’s right, this one. The checkmark might not look like much, but it means: The…

How to Find Influencers to Follow on Snapchat

Snapchat is huge. Despite hits and losses, it’s still gaining millions of new users per year. In fact, it now has over 218 million daily active users. As a marketer, this…

How to Do Corporate Branding Right

What comes to your mind when you see this? If you’re like me, it’s funny memes. Twitter chats. Short, succinct messages. Rants from celebrities in three sentences or less. Or…

The Difference Between Content Marketing & Content Strategy (& Why You Need Both)

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who…

How to Become an Influencer on LinkedIn

LinkedIn is already huge, and it’s growing bigger every year. In fact, it has 660 million users across 200 countries. And while it’s not like Facebook and Instagram, which each…

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%…

10 Tips to Get More Followers on Pinterest

What if I told you there’s a way to build an online empire through posting photos you love? And what if I told you those photos don’t even have to…

25 Things You Should Never Do on Social Media

Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat, for example. In 2018,…

10 Reasons Why WordPress Is the Best CMS for SEO

Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34% of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088,…