Tech giants still not doing enough to fight fakes, says European Commission

It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something — albeit, nothing very…

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Google Shows Paywall Content in Featured Snippets

A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that…

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Google BERT Update – What it Means

Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO? BERT…

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Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of…

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Google Ads to Improve the Optimization of App Campaigns

Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update…

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Google’s Advice on How to Determine if Your Business Needs a Website

The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website…

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Millions downloaded dozens of Android apps from Google Play that were infected with adware

Security researchers have found dozens of Android apps in the Google Play store serving ads to unsuspecting victims as part of a money-making scheme. ESET researchers found 42 apps containing…

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Google Launches New, Animated Video Series About SEO for Beginners

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such…

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Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up…

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Google Checks Status Codes Before Anything Else When Crawling Content

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October…

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