How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random…

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[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes

Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your…

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Google on How to Rank Category Pages

Google’s John Mueller answered a question about how to rank a category page over a product page. Along the way he discussed how links are viewed by Google and the…

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How to Successfully Promote Your Facebook Page Everywhere

ADVERTISEMENT Facebook is one of the most popular social networks in the world, with more than 2.41 billion active users monthly. It’s no wonder you want to use it to…

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How to Build Your Brand’s Authority with Strategic Content & SEO

“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…

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How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in…

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How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google….

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Effective Amazon PPC Management: How to get the most of a limited budget

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no…

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Relationship Building: How to Earn Trust & High-Quality Links

Building trust with your audience is an essential component of any content marketing strategy. When you build trust, you build authority simultaneously. And, when you check off those two elements,…

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How to Change Your Default Search Engine in Chrome, Edge, Firefox & Safari

Want to change your default search engine? Changing your default search engine to Google or any other major search engine is simple and fast. Read on to learn how to…

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