Top tips: How Google’s phrase and BMM update will affect your PPC strategy

Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at…

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TikTok calls in outside help with content moderation in Europe

TikTok is bringing in external experts in Europe in fields such as child safety, young people’s mental health and extremism to form a Safety Advisory Council to help it with…

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Can You Mine Ethereum With PlayStation 5? Here’s What You Should Know

Reports of Ethereum (CRYPTO: ETH) mining with Sony Corporation’s (NYSE: SNE) PlayStation 5 console are not genuine, Cointelegraph reported Monday. What Happened: A report emanating from GizChina claimed that a…

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Facebook will pay $650 million to settle class action suit centered on Illinois privacy law

Facebook was ordered to pay $650 million Friday for running afoul of an Illinois law designed to protect the state’s residents from invasive privacy practices. That law, the Biometric Information Privacy…

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Daily Search Forum Recap: March 1, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable…

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Instagram launches ‘Live Rooms’ for live broadcasts with up to four creators

Instagram today announced it’s adding a much-requested feature to its app with the launch of “Live Rooms,” which allow up to four people to broadcast live together at the same…

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Google On Expected Impact of Core Web Vitals Update

Google’s Danny Sullivan recently discussed the expected ranking impact of the May 2021 Page Experience Update that will integrate Core Web vitals as a ranking factor. Danny commented within the…

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Google: Fine if 30-40% of URLs in Search Console Are 404s

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. This is stated during the Google Search Central SEO hangout…

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Google Says Word Count Not a Quality Factor

Google’s John Mueller answered if it’s helpful to add more words to a web page to help it rank better. The idea was that if a page wasn’t ranking, adding…

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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a…

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