If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics...
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and...
As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology,...
One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading...
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a...
Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with...
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams...
YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does...
In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post...
Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search...