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11 Proven PPC strategies for your ecommerce site

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This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors.

Stat on ecommerce retail

Source: Statista

In this article, I’m going to discuss 11 PPC strategies which, if executed well, can surely boost your PPC campaigns.

Send your customer a nice package that has a handwritten note. It has a coupon in it for a future purchase. It may have a referral card in there they can give to a friend, this is going to be a nice experience for the customer, and it is really going to give them a good sense of feeling towards your brand, and probably get them again for you.

If you are seeling on other channels like Amazon or Flipkart, you send those products with a care package, the coupon, and whatnot should recommend they come back to your branded website to make future purchases.

This will increase your profitability and also increases revenue and get your brand going on your own website, which is what you want to do. So take advantage of these care packages.

2. Optimize your product pages

Spend a considerable amount of time in optimizing your product pages. Optimizing your product pages also helps in SEO. Write a good product title. Add the keywords in the title tag that people are searching online.

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Search the keywords that are relevant to your products, and add them in your description as well. Write good, unique, and relevant descriptions of your products. If you are not comfortable with SEO work, then you can contact a professional and reliable SEO services company to get your work done.

3. Update your product pages

Your product page should never look outdated. It works through the weekends and the holidays. Every time when someone visits your product page, they want your perfect sales pitch, so put some time into that.

Good product photography is also very important, ensure that the images of your product should be very clear, clean, and well optimized. Adding a product video can be very helpful, it not only increases the chances of sales but also adds value.

You should highlight the main benefits like fast shipping, free shipping, cash on delivery, and other such options. Also, get reviews of your products. Studies have shown that having a review section on your product page increases the conversion rate by 400%. Make sure that you have a review section on your page.

4. Optimize your product feed

You can optimize your product feed using the Google merchant center. You can use the Google merchant center to run Google shopping ads.

Make sure that you have good information in there with regards to your product title, description, keywords, those sort of things so that you are showing up when people are searching on Google shopping when you are running your ads. You don’t want to be not in the game when somebody is looking for your product because your product feed in not very well optimized.

5. Use a good shopping cart

There are mainly three types of shopping carts you should check these out if you are not already in these carts. Shopify, woo commerce, and big commerce. These three carts are really good for the SEO, design, and for paid search as well.

It has everything that you need to scale your business. It also has a support team to back you up when you need help. So make sure that you check out one of those carts if you don’t already have them.

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6. Run Google shopping ads

It’s very popular people go to Google they’ll search something like black shoes, they’ll click the shopping tab, those are all ads, they’ll click the shopping tab, those are all ads. So if you want to be in that shopping tab, make sure that you are running Google shopping ads. So, invest in running product ads.

Optimize your product ads based on results. Use an ecommerce tracking set up, and you can see the revenue generated from each product, you can see your ROI – per product, and on your product ads. Turn off the ads that aren’t doing as well, the products that aren’t doing as well, and increases the budget on the products that are doing well.

A dynamic campaign feature is a new option for the multiple campaigns feature. With this, you can run different campaigns on the same website. The dynamic ad automatically organizes your website into groups that are customized to your products and services like “sports shoes”, “phones”, and “computers”. Select the category or groups that are relevant to your website.

So, if someone comes to your website and they look around, and they don’t do anything that night when they are on Facebook kind of looking through their feed all of a sudden, they will see an ad of your brand. This way retargeting dynamically can bring a lot more sales back to your business.

8. Optimize your shopping ads

You should optimize your shopping ads. Differentiate the types of ads you are using for ecommerce. Add negative keywords – this will be a list of keywords that are not relevant to your add.

9. Run PPC ads on Facebook and Instagram

Social media has huge channels today and they have a chunk of audience.

Stat on social media ad spending for PPC strategy success

Source: Invespcro.com

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People are on Facebook all the time so if you target people on Facebook and targeting is so intense that you can get right in front of a person that would be perfect for your product.

You could use custom audiences, life events targeting, lookalike audience, and other such techniques. Check out this article to get a better idea of Facebook ad targeting.

10. Schema markup on your product pages

When someone searches on Google, right there on the Google search page before they even go to your website, they are going to see what Google calls product rich cards, which is going to show your product image and some information right there on the search page. This is going to give you an advantage over your competitors and make you a little more visible organically to people as they are searching for things like Google.

Use the schema markup testing tool. Search “schema markup tool” in Google and you’ll land on the site. Just enter your product page URL in there, and it’ll tell you if you have the proper schema markup or not. If not, it will show you some of the warnings and tips to improve the on how to make sure you add that.

The big carts like Shopify, Big-commerce, and Woo-commerce already provide a good schema markup.

11. Automate email marketing

It is very important, many ecommerce stores fall short because they spend a lot of money to get that customer to make the first purchase, but they don’t remarket people via email marketing and other channels to get them to come back and make future purchases. So with email marketing, it allows us an automated way to make that happen. Set an automated campaign for holidays. By this, you can also build product review content in an automated way.

Using automated email marketing can help to scale your business as well.

As mentioned, these are some great ways to get your PPC strategies to succeed provided you implement them correctly.

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MARKETING

Understanding Hashtags on TikTok – DigitalMarketer

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Understanding Hashtags on TikTok - DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach. 

Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok. 

Let’s explore TikTok hashtags, why they matter and how you can use them for the best results. 

Why do hashtags matter on TikTok?

Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending. 

When used right, hashtags can increase your following in no time and help you discover more leads for your business. Indeed, hashtags helped my brand pop up on the fyp on TikTok more often, and with these discoveries, I have more profile visitors who became followers because I met their needs. So, just like Twitter, Instagram, and other social media, hashtags increase visibility.

However, there are more perks to these features and a good understanding of how Tiktok hashtags work will be beneficial. 

Benefits of hashtags you should know

  1. They help you find your audience. 

When you use a particular hashtag, TikTok automatically shows your video to people who have used that hashtag in the past or interacted with posts with the hashtag. Also, using a particular hashtag draws in the associated traffic on that hashtag to your page. For example, if you use the #naturalhair on any of your posts, TikTok shows this post to people who are searching for this hashtag or posting with it. This way, it sort of builds a community around the hashtag and sends your desired audience your way. This is why you must choose your hashtags carefully as you don’t want the algorithm driving the wrong audience your way. Apart from helping your brand pop up in search results, as I mentioned earlier, these niche hashtags are a great aid in boosting your profile and content. 

  1. Helps you study your competition. 

I always recommend studying your competitors because they remain a source of business inspiration. When you use a brand-oriented hashtag, you will see related products show up in feeds and you can use this information to find your competition. With this discovery, you can visit their profile and see what strategies you can tweak for your audience. 

  1. Helps you find your community. 

Apart from getting you discovered, Tiktok hashtags helped me find a community for my business. From the followers sharing your content, you will be found by a pool of influencers, users, and people interested in your brand or idea. 

  1. You will discover content ideas. 

Whenever you search for related hashtags, you will find high-performing hashtags. This will give you an idea of the content that resonates with your audience, so it is a win-win game.

How to use hashtags on Tiktok

  • Research for relevant and high-performing hashtags: Be alert when checking out content from your competitors and other creators/coaches. Identify the most trending hashtags with the highest volume in usage and use them. Here is an excellent tool to search for the right hashtag on TikTok. 
  • Combine popular hashtags with less popular ones: The high-trending hashtags are very competitive, which might lower your chances of showing up on the fyp. You will likely be found faster when you add a less competitive hashtag. Go for the hashtags with 2 million views or less as it is easier to get discovered this way. 
  • Pay attention to the number of hashtags you use: I recommend using four seemingly related hashtags, so you don’t confuse the algorithm. 
  • Keep up with trends and use the latest hashtags: Use current hashtags because no one will be searching for past and forgotten hashtags. 
  • Create your hashtags and challenges: Don’t be afraid to create a hashtag related to your brand and even start a challenge with it. This may erupt into another big challenge on the fun app.

Are there hashtag mistakes to avoid?

Certain hashtag mistakes could be hurting your TikTok growth, so it’s important you take note of them. 

  • Never use irrelevant or unrelated hashtags because they will not appear for your target audience.
  • Do not use only popular hashtags, as I mentioned earlier; you may not rank or show up because of the hashtag’s competition or overuse.
  • Avoiding trends is never in your brand’s best interest. Sleep with trends and wake with them; you will be found. 
  • Never underestimate the power of local hashtags; else, your immediate community will not even know your brand exists.

To wrap up, understanding how hashtags work and how to use them on TikTok is one way to increase your business growth on the platform. With this knowledge, it’s just a matter of consistency and time before you reach your marketing goals on TikTok. Once you understand the right way to use hashtags on TikTok, you will be able to create content that actually performs, and in no time, you will see good business growth on TikTok


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