Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around…

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Five tips on how small retail businesses can increase footfall with PPC advertising

By Rashed Khan, PPC director at a UK-based PPC agency Pepper PPC advertising allows businesses to pay money for their ad to be shown on the Google search results pages….

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11 Proven PPC strategies for your ecommerce site

This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that…

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