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Google Offers 8 Tips On E-Commerce SEO

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Google Offers 8 Tips On E-Commerce SEO

Alan Kent from Google published a video on SEO tips for e-commerce sites, this includes 8 tips. You can watch the video embedded below or just read my summary of those tips.

(1) Technical SEO Basic: Make sure you do the technical SEO basics like allowing Google to crawl your web site. Make sure your page titles including the brand name, color and type of product is important to have in your title. And make sure to add structured data to your product page. Also think about your out of stock products.

(2) Content breath: Make sure to have content that is available based on different stages of the shopping journey. From gift ideas, reviews, categories and more. Ideas is more general but categories pages are more specific. Having reviews and detailed content about a produc tor product category can help some shoppers during the earlier stages. He goes through some ways to do this, including looking at competitors and making your own unique content compared to your competitors.

(3) Markup your product variant pages, something we covered here recently. In short, each product variant should have a unique URL, such as query parameters and then select one variant should be the canonical.

(4) Deal or sale URLs should be perserved, so you reuse the same URL for your sales pages. So every year you might want to use the same Mother’s Day URL every year, don’t make a new one for year, this reminds me of the conference page URL advice.

(5) Performance: Users care a lot about how fas the page is and Google uses Core Web Vitals for rankings (limited). Alan said page speed might be the tie breaker if you are using the same text as your competitors.

(6) Be Patient: Alan said SEO is a long game and some ranking signals may take many months to take affect and sometimes you might not see results. So keep working on it and be patient. Until then, look for ways to diversify your traffic through other marketing channels.

(7) Ask Others For Help: If you are not getting the results you want after all of these tips, then seek expert SEO advice and beware of scams and taking steps against Google’s guidelines.

(8) Users: It is all about the users Google has said for years. So think about the users first, collect data, and think about making changes to help your users and not specifically about Google Search.

Here is the video:

Forum discussion at Twitter.



Source: www.seroundtable.com

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Daily Search Forum Recap: July 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Last night, Google had another indexing outage where it was not indexing new content for about an hour. Google is testing country labels in the search result snippets. Google has a new IPTC digital source type that it understands named compositeWithTrainedAlgorithmicMedia. Bing is testing nutrion labels in the image results. Google changed its mind on ads for opioid painkillers. Google Merchant Center and Google Ads is switching to the new feed label.


Search Engine Roundtable Stories:


  • Google Search Bug: Not Indexing or Serving New Content Again


    Google Search is currently having yet another indexing bug, similar to what Google Search experienced just about two weeks ago on June 20th. Google is not indexing new content that was recently published in the past hour or so.

  • Google Tests Country Label In Search Result Snippets


    Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top of the snippet next to the site name.

  • Google Ads Changes Its Mind – Will Not Allow Opioid Painkillers Ads


    Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.

  • Google Search Extracts Composite Images With Trained Algorithmic Media Types


    Google Search now supports a new IPTC digital source type for images which seems to be about reading if an image was made in help with AI. Google added compositeWithTrainedAlgorithmicMedia to the IPTC photo metadata documentation this morning.

  • Google Ads & Google Merchant Center Country of Sale Migrating To New Feed Label


    A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale it will migrate to the feed label functionality.

  • Bing Search Tests Labeling Images With Nutrition Details


    Bing is testing adding nutritional details to images in its search results. It includes labeling food products with “high calcium,” “lean protein,” “anti-inflammatory,” and other labels.

  • Doogler With Google Laptop & NY Coffee


    Here is a photo the Life at Google channel shared of a cute dog where a Google bandana, at a laptop, drinking from a New York mug at the Google office. Dogs at Google are Dooglers, by the way.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search Not Indexing or Serving New Content On July 8th

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Google Paper Logo On Fire

Google Search is currently having yet another indexing bug, similar to what Google Search experienced just about two weeks ago on June 20th. Google is not indexing new content that was recently published in the past hour or so.

Sites like the Wall Street Journal, New York Times, Reuters, CNN, Fox News and many others large publications. Any content published on these sites in the past hour or so are not being indexed and served by Google Search.

The way to see this yourself is to conduct a site command search for a site and use the search tools to restrict the results for content indexed in the past hour.

Here are some examples:

site:wsj.com – past hour:

Wsj Google Last Hour

site:reuters.com – past hour:

Reuters Google Last Hour

site:cnn.com – past hour:

Cnn Google Last Hour

site:nytimes.com – past hour:

Nyt Google Last Hour

site:apnews.com – past hour:

Apnews Google Last Hour

site:nbcnews.com – past hour:

Nbc Google Last Hour

I can go on but I think you get the point.

Last time we reported this, it took Google several hours to confirm the issue on its Google Search Status Dashboard – I wonder if this will be the same.

If you are noticing your content is not being index right now, you are 100% not alone.

Here are some recent complaints about this on X:

This story was posted over 15 minutes ago, normally content on this site is indexed within 2 minutes but this URL is not indexed by Google yet – nor is it showing up in Google Search:

Ser Past Hour Google

You can see that I even requested indexing and it is still not indexed by Google according to Google Search Console:

Google Search Console Indexing Issue Ser

Forum discussion at X.

Update 7pm ET: After over an hour of new content not showing in Google Search, Google now seems to be showing some new content. The issue is not fully fixed at all yet but it may have started to recovery.

I’ll update this story when I see more of a recovery – including when this story is indexed.

Update 7:40pm: It looks like this story is now indexed and many of the sites listed above are showing recent content being indexed:

Ser Indexed Google

Update 8:45pm: Google has confirmed the issue is now resolved. “There was an issue that was briefly affecting indexing for some sites in Google Search. We quickly addressed the issue and indexing should be working normally now,” Lara Levin from Google told us.



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July 4th Weekend Google Search Ranking Volatility

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Google Logo Explode Update July4th

Surprise, surprise, it was another weekend and we again see some more than usual Google search ranking volatility/updates. Again, this reminds me of the weekend ranking bug Google had late last year into early this year. But who knows, maybe it is just a ranking system that shuffles things up for weekend searchers?

Or maybe we are all crazy – that might be just as likely.

I am seeing a spike in chatter after the July 4th date, so again, starting the Friday before the weekend and going through the weekend, like the past several unconfirmed updates I covered. This one seemed to kick off on July 5, 2024.

There as a spike in SEO chatter across the various forums and some, not all, of the tools picked up on the Google Search volatility over the past couple of days.

Here is what I am seeing.

Google Rank Tracking Volatility Tools

Here is what the tools are showing – notice around the July 5th date on many of these tools:

Advanced Web Rankings:

Advancedwebranking

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

SERPmetrics:

Serpmetrics

Mozcast:

Mozcast

SERPstat:

Serpstat

Semrush:

Semrush

SimilarWeb:

Similarweb

Accuranker:

Accuranker

Mangools:

Mangools

Wincher:

Wincher

So many of the tools are heated around July 4th, 5th and 6th.

SEO Chatter

Now, it is normal to see a drop in traffic for many sites around the July 4th holiday and the weekend that follows. So keep that in mind, but many of these SEOs know it is July 4th and can compare it to previous July 4th holiday weekends.

Here is some of the chatter from WebmasterWorld and then from comments throughout several blog posts here on this topic:

I am seeing enormous drops of ~60% in traffic to some of my most important category pages this week. Upon further inspection it’s happening on the pages where Google has added one huge AI snippit result at top, then sometimes a huge image block, a People Also Ask and Things to Know block, and sponsored ads. Even though I am ranking #1-#3 the traffic is dropping off completely.

In one case, an article I wrote went to #1 and has been pulling in so much traffic that it passed my home page some days. Suddenly in the last day the traffic had dropped 81%! The reason being that my article is now being used for the AI snippit at top of results, and not just the first result. The link to my site is there, but apparently nobody clicks on it despite the huge top placement. Is this what others are seeing when their articles are being used for AI snippits at top?

Yesterday there was a 50% drop and today there are practically no visitors to my site. It’s like being kicked out of the index. I can’t explain it.

I also noticed a traffic drop yesterday (July 5th) especially towards the evening (Germany) and today is pretty sh*t so far

I agree, yesterday was a big drop in google traffic. now it’s starting to rise again

Yesterday, our pageviews were up 23 percent and UVs were up 16 percent. Our top pages were the usual batch (no unusual spikes).

I can’t thank Google for the increase, though–yesterday’s Google traffic was only 29 percent of the UV total, compared to 35 percent for the last 30 days.

Completely normal drops for me Thursday at 50% and 75% Friday, my explanation is the US long holiday weekend.

Clearly there’s something going on this weekend. The holiday slump doesn’t end.

The search results after July 4 were pretty much trash.

Has anyone else experienced a traffic drop like me on 4th July? I’ve experienced a 100-daily traffic drop.

Something seems to have happened in the past few hours, right after 4th of July ended.

Massive shuffling for my keywords and drops.

Yep, same here. Traffic died a death in the days before, and now it’s back again. I’m in UK, so shouldn’t be affected US hols (but we did get a new Prime Minister 🙂

And then a lot more of the same. But I saw both comments about negative ranking changes and also positive ranking changes. Sometimes it is hard to weed out holiday traffic drops, which can be normal versus ranking changes that are associated with traffic improvements or declines.

I am just wondering if we are seeing this Google weekend ranking bug again or if this is just normal patterns.

Forum discussion at WebmasterWorld.

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