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Next Version Of Google Ads Editor To Gain Performance Max Campaigns

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Next Version Of Google Ads Editor To Gain Performance Max Campaigns


Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it might be in version 1.9 or maybe they will go directly to version 2.0.

Ginny Marvin, the Google Ads Liaison, said this on Twitter, saying she has “good news,” the Google Ads “Editor will support PMax campaigns in the next version release,” she said.

Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The basic process is download one or more accounts, make changes offline, then upload the changes to Google Ads. Google Ads Editor can help you save time and make it easier to make changes in bulk.

With Google Ads going full steam ahead with performance max campaigns – it makes sense that Google is working fast to get this supported in Google Ads Editor.

We will keep you posted on when the next version of Google Ads Editor comes out.

Forum discussion at Twitter.

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Google Ads To Disallow Some Skin Lightening Products

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Google Ads To Disallow Some Skin Lightening Products

Google Ads will prohibit some skin lightening products starting in June 2020. Any skin lightening product that imply the superiority of one skin tone over another will not be allowed to advertise on Google Ads.

Google posted this new rule over here stating “In June, Google will update the Dangerous and Derogatory policy under the Inappropriate Content section to enforce against the promotion of skin lightening products that imply the superiority of one skin tone over another. These products will be prohibited under enforcement guidance.”

Google is warning advertisers who promote such products to remove those ads before June 30, 2022. So you have until the end of June to remove it or Google will remove those ads for you.

This policy will soon be added to the Inappropriate Content Google Ads policy in June. This policy is about Google saying how they “value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.”

Forum discussion at Twitter.

Source: www.seroundtable.com

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