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Screaming Frog Adds Google URL Inspection API

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Screaming Frog Adds Google URL Inspection API


Screaming Frog didn’t waste any time integrating Google’s new URL inspection API that allows access to current indexing data. The new API allows Screaming Frog to include seven brand new filters that identify website problems in need of attention.

In addition to the expanded usefulness of Screaming Frog the new update, code named Romeo, also patches a log4j vulnerability issue, adds new keyboard shortcuts and fixes some bugs to make it more stable.

Seven More Ways to Fix Websites

Google’s new URL Inspection API allows software tools like Screaming Frog to gain access to Google Search Console and import data into the tool.

API stands for Application Programming Interface. It’s like a bridge between two software programs that allows both of them to connect to share data and achieve a certain level of integration between the two programs.

Screaming Frog’s integration of the URL Inspection API allows the popular site auditing program to provide the following brand new troubleshooting filters.

Seven New Auditing Filters:

  1. URL Is Not on Google
    The URL is not indexed by Google and won’t appear in the search results. This filter can include non-indexable URLs (such as those that are ‘noindex’) as well as Indexable URLs that are able to be indexed. It’s a catch all filter for anything not on Google according to the API.
  2. Indexable URL Not Indexed
    Indexable URLs found in the crawl that are not indexed by Google and won’t appear in the search results. This can include URLs that are unknown to Google, or those that have been discovered but not indexed, and more.
  3. URL is on Google, But Has Issues
    The URL has been indexed and can appear in Google Search results, but there are some problems with mobile usability, AMP or Rich results that might mean it doesn’t appear in an optimal way.
  4. User-Declared Canonical Not Selected
    Google has chosen to index a different URL to the one declared by the user in the HTML.
  5. Page Is Not Mobile Friendly
    The page has issues on mobile devices.
  6. AMP URL Is Invalid
    The AMP has an error that will prevent it from being indexed.
  7. Rich Result Invalid
    The URL has an error with one or more rich result enhancements that will prevent the rich result from showing in the Google search results.”

The value of the URL Inspection Tool API integration is that now you can overlay the Search Console indexing data onto the Screaming Frog crawl data, which allows you to see all the on-page data points extracted by Screaming Frog juxtaposed with the indexing status.

Screaming Frog now gains a Rich Results inspection tool that allows bulk export of the data from the Bulk Export tab at the top menu.

Additional Updates

Other updates, in addition to the aforementioned log4j vulnerability patch are the addition of keyboard shortcuts (ctrl + W to close crawling projects), they made the Word Cloud Visualization tool language-aware in order to improve word-filtering, fixed a Page Speed Insights bug, an issue with JavaScript crawls that would cause a stall, fixed CSS Path extraction to make it support leading and trailing slashes and various other fixes that make Screaming Frog run smoother.

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Screaming Frog URL Inspection API Integration Part 1?

The update announcement offered a statement that noted that there is still some more integration work to be done to make it even better.

Because of practical limitations in how data can be fit into the Screaming Frog interface not all of the URL inspection data could be fit into it. But they promised to listen to user feedback to include additional data if users feel it’s important.

The Screaming Frog announcement noted:

“With use and user feedback, the way we integrate the data to gain additional insights will be improved as well.

If you spot any issues, or would like to see additional data or reporting from the URL Inspection API – just let us know via support.

We already have a few items planned, but wanted to get the basic feature including the most important items out there for users to enjoy quickly.”

So it looks like even more good things are coming our way from Screaming Frog.

Citation

Read the Official Screaming Frog Announcement

Screaming Frog SEO Spider Update – Version 16.6

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Google’s Algorithms Can Understand When Sources Agree On Same Fact

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Google's Algorithms Can Understand When Sources Agree On Same Fact

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact.

This update to MUM is part of a more significant effort to improve information literacy across the web.

A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading information every week.

To help people separate fact from fiction, Google is applying several changes to search results.

Here are the complete details about the updates Google announced today.

Improvements To Google’s MUM Algorithm

With improvements to the MUM algorithm, Google can understand when multiple sources on the web come to a consensus.

What does this mean for search results?

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Google will now fact-check its featured snippets to see if other reputable sources agree with the information.

Pandu Nayak, Google’s Vice President of Search, explains how advancements to the MUM algorithm make this possible:

“Our systems can check snippet callouts (the word or words called out above the featured snippet in a larger font) against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing. We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.”

Further, MUM can help Google more accurately determine when queries are better served without featured snippets.

As a result of this update, Google is reducing the triggering of featured snippets in these cases by 40%.

Helping Searchers Identify Trustworthy Information

Along with the update to MUM, Google is introducing additional features to help searchers find information they can trust.

Expanding ‘About This Result’

Google is expanding the ‘about this result’ feature with more context, such as:

  • How widely a source is circulated
  • Online reviews about the source or company
  • Whether another entity owns the company
  • When Google’s systems can’t find adequate information about a source
Image Credit: Screenshot from blog.google/products/search/information-literacy/, August 2022.

About this result is now available in the Google app and in more languages, including Portuguese (PT), French (FR), Italian (IT), German (DE), Dutch (NL), Spanish (ES), Japanese (JP), and Indonesian (ID).

Content Advisories About Information Gaps

A new advisory in search results will alert users when there’s not enough reliable information available for a particular query.

Google shares an example of a search related to a conspiracy theory triggering the new content advisory:

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Google’s Algorithms Can Understand When Sources Agree On Same FactImage Credit: Screenshot from blog.google/products/search/information-literacy/, August 2022.

Source: Google
Featured Image: Andrii Yalanskyi/Shutterstock

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