26% of Android ad transactions are invalid traffic, Pixalate identifies

This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic,…

Pandora and AdsWizz are now TAG certified against ad fraud

Pandora this week announced that is now certified by TAG with the seal “Certified Against Fraud”. According to Pandora, the certification covers all Pandora inventory. Pandora says that both Pandora…

Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to…

Pixalate sees 11x more app-ads.txt adoption in Q3

Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps…

Amazon Advertising is now TAG certified

Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f,…