How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You…

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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019.  If you are using an API tool like…

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