TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…

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Comcast Spotlight rebranded as Effectv

Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasises the commitment to delivering measurable results. According to Comcast,…

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