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As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey, and as such,...
Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I...
Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update....
Microsoft announced new options for publishers to limit their content use in Bing’s new AI-powered chatbot feature. The tech giant aims to address concerns raised by...
AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from...
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the...
To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over 12 hours a day consuming digital...
Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread...
In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the...
A picture is worth a thousand words. But, are words always worth the effort you put into them? You can write the most compelling copy your...
