As an SEO pro, you’ve probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue. It’s easy to install Google Analytics...
Serviceware, a provider of software solutions for the digitization and automation of service processes, has become a Managed Service Provider (MSP) for VMware Aria Cost powered by CloudHealth...
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym,...
As the pervasive shadow of Covid-19 recedes and slowly becomes a memory, many of the technologies and protocols we developed during that time remain. Global eCommerce...
Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them,...
I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to...
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online...
Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder...
CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this,...
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the...