MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. But their often based on demographic information (such as age, gender...
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads,...
According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no...
Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Wish the time you spent on webinars was clearly reflected...
When was the last time you talked to your customers? I’m talking about real conversations with customers, where you actually listen — not just slapping a...
Machine learning is orchestrating every business aspect from attracting, selling and serving customers. It plays a vital role in monitoring the corporate environment. Most business owners care about their customers. They are...
We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells...