The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type…

How to use in-market audiences for better search campaigns

30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about…